Li Jianhua: Industry Association Crisis Moment When The Force

The year 2008 has just been a serious predicament for the textile industry. For a long time, China's textile and garment industry has a relatively high degree of dependence on exports. When the financial crisis struck and overseas market demand declined, many enterprises began to struggle. Coupled with the increase in production costs and raw material prices caused by various factors, there are even a number of enterprises failing in some areas. Data show that the profit growth rate of textile and garment enterprises in the first 11 months of 2008 is about -1.77%, which is the first negative growth in 10 years. Many industry insiders show unprecedented anxiety, anxiety and anxiety about the development prospects of 2009. How to deal with the current difficult situation and ensure steady and fast growth of the industry? Li Jianhua, President of China Textile Business Association, believes that the most important thing is to strengthen confidence. He said that at this time of crisis, we should take the power of trade associations and pass all kinds of activities to convey confidence to the whole industry and encourage the whole industry to revitalized and thrive. "Since last year, Premier Wen Jiabao has repeatedly stressed that" confidence is more important than gold and currency in the face of economic difficulties ". As an industry organization in the circulation field of the domestic textile and garment industry, China textile business association is a bridge between the government and enterprises. It has responsibilities and obligations to help industry and enterprises build confidence and help enterprises develop the domestic market and adapt to the new market environment quickly and get rid of difficulties. Li Jianhua, President of China Textile Business Association, said. Where does confidence come from? President Li said that from the rational analysis and correct judgement of the situation, the CPC Central Committee and the State Council promptly and resolutely promulgated the correct measures. In February 4, 2009, the State Council deliberated and passed the adjustment and revitalization plan of the textile industry in principle. The main content of the revitalization plan is to co-ordinate two international and domestic markets, strengthen technological transformation and independent brand building, speed up the elimination of backward production capacity, optimize regional layout, and increase fiscal and tax support. The textile industry revitalization plan also adjusted the export rebate rate of textile and clothing to 15%. In November 5, 2008, the Executive Council of the State Council introduced ten measures to expand domestic demand, indicating that the state began to exert great efforts to stimulate domestic demand and promote domestic sales. These measures will have a positive impact on the development of the textile industry and easing the pressure of employment. So, with the encouragement of these policies, how will the textile industry turn? President Li believes that expanding domestic demand not only requires national macro policy support, but also requires joint efforts of industry organizations, production enterprises, circulation business enterprises and consumers. As a bridge connecting government and enterprises, trade associations should play a greater role in stabilizing foreign trade, especially in expanding domestic demand. The trade associations should set up policy explanations and specific guidance for enterprises from the perspective of industry characteristics and macro policies, and guide enterprises to expand the domestic market; production enterprises, especially those based on foreign trade, should change their management concepts, base on the consumption characteristics of the domestic people, and produce high-quality products that are suitable for the Chinese market; commercial circulation enterprises should also be active to ensure the circulation of commodities. The channel is clear. Only by combining together can we really drive the domestic market. President Li said that the China textile business association is a national business association mainly composed of domestic textile business circulation enterprises. It has an inescapable responsibility and obligation in implementing the policy of expanding domestic demand, and has done a lot of practical work in expanding domestic demand and stimulating consumption in the domestic circulation field. For example, in view of the fact that China's textile and garment industry has been seriously attacked, the textile business association has rationally analyzed and responded positively, and has collaborated with Tsinghua University to conduct industry research, and has written the 2008 annual development report of China textile business and brand. This is the first time that the industry has written the industry development report from the perspective of textile and clothing circulation. It has important reference value for the development trend of the industry, the marketing channel construction, the brand building and the product structure adjustment, so as to enable the vast number of industries and enterprises to have a deep understanding of the current situation, and to expand the scale of domestic sales, and turn "danger" into "machine". The textile business association will also hold a series of Forum on "expanding domestic demand in China's textile and garment industry" in 2009. The first forum will be held in Shanghai during the ninety-first "China Acupuncture Association". President Li said that China's textile and garment industry has encountered unprecedented difficulties. The domestic textile and garment industry has made more and more calls for the development of the domestic market. However, most enterprises are suffering from a lack of understanding of the domestic market, and some problems such as sales channels and fund raising are not at hand. Guidance. With the theme of "strengthening confidence, breaking through domestic demand and growing up in crisis", the forum will invite Mr. Yao Jingyuan, chief economist and spokesman of the National Bureau of statistics, the brand planning expert of Beida longitudinal management consulting company, Mr. Pan Yifan, a MBA tutor of Shanghai Jiaotong University, and the well-known domestic brand enterprises. Large domestic demand, brand building and business super channel management and other topics for interactive dialogue. This is a high-end dialogue. This is a forum that inspires thinking and expands our horizons. The forum will also be held in Jiangsu, Zhejiang, Guangdong, Fujian, Shandong and other major textile and garment producing areas and Beijing, Shanghai, Chongqing, Harbin and other important consumer cities, to build confidence and vitality for enterprises. President Li believes that China's market is huge. Enterprises should not say that there is a huge consumer market with 1 billion 300 million people in China. It is good for an enterprise to stabilize the consumption group of 13 million people. Enterprises should make efforts in the characterization and market segmentation, and not make a product to make money. All services have been put into practice, with firm confidence in going out of adversity, and strong measures to ensure that they are carried out. "Huge domestic market potential and strong national support policy will help enterprises build confidence and get out of the predicament. As an industry association, we will better play the role of bridge, serve the government's decision-making, develop services for the industry, and serve for the member enterprises. President Li said. He said recently that the textile business association was commissioned by the Ministry of Commerce to draft the industry standard - "technical specification for the construction and management of textile and apparel specialized markets". During the two-year drafting process, the China textile business association has conducted a deep inspection of the key textile and garment markets in China, including the Eastern Silk Market, Hutang Textile City of Changzhou City, Jiangsu Province, Tongxiang Pu Pu sweater market, etc., and combined with the opinions of professional experts in the industry, compiled the revision opinions of several units. The Ministry of Commerce issued the standard recently, and the standard will be formally implemented in July 1, 2009. This standard fills a gap in the standard construction of domestic textile circulation, and will play a positive role in improving the construction and management system of textile and garment specialized market, improving the level of standardization in textile and garment industry, and promoting the overall, healthy and orderly development of the industry. At present, the economic crisis is coming fiercely. The state calls on enterprises to expand domestic demand and expand the domestic market. Many export oriented enterprises turn their attention to the domestic market. The domestic textile and garment market is an important part of China's textile and clothing circulation. Regulating the construction and management of specialized markets for textile and garment is to pave the way for enterprises and remove obstacles from circulation channels, so as to make products more smoothly through this link and reduce the emergence of related problems. It can be said that the implementation of the technical specification for the construction and management of specialized markets for textile and clothing will play a good role in expanding domestic demand and opening up the domestic market. "Next, the textile business association has to carry out a series of work such as market marking, such as the establishment of the expert group, and the training work to start. In order to promote the development of the domestic market, I will draw up more industry standards, hoping to contribute to the promotion of domestic textile and clothing consumption by standardizing and developing the domestic market through this form. President Li said. In order to better reflect the current development of the industry, in October 23, 2008, the Textile Business Association launched the research activities of China's textile business and brand development. The activity carried out the spirit of the 9 ministries and commissions jointly issued in 2006 on the notice on speeding up the structural adjustment of textile industry and promoting industrial upgrading, introducing international advanced experience and entrusting the media research laboratory of Tsinghua University to conduct in-depth research. This research aims at combing the operation of the domestic market, analyzing the operation rules and characteristics of the circulation market in depth, showing the brand building and enterprise culture construction in the textile industry, focusing on the analysis of consumers' purchasing habits, characteristics and media contact habits in different regions, so as to establish and promote the adjustment of the industrial structure of the textile industry, and further improve the socialist market mechanism. Reference basis. In order to ensure that the research activities can collect the most accurate data, the research report can reflect the real situation and the current situation of the industry to the greatest extent. At present, the textile business association is also editing the industry development report, which will be printed and published at the end of March. "Next, the textile business association will also strive to complete the construction of the textile index system. Now there is only one Shengze index or the Shaoxing Keqiao index is far from enough. We need more market analysis indicators or information that can reflect the overall picture of the market." President Li said. At the same time, China's needle cotton Trade Fair sponsored by the textile business association has been going through half a century of rain and wind. It is the first domestic market industry event to be promoted by the industry. In the face of the grim situation of the industry, the association has increased its investment in the ninety-first "China Acupuncture Association" which will open in February 22nd at the New International Expo Center in Shanghai, and will continue to hold the twenty-first China Silk Fair at the same time with the support of the National Cocoon wire office to create a platform for expanding domestic demand. President Li said that we may not have done enough work in our exhibition before, and we will work the most in this exhibition. We will send signals to the industry from the perspective of expanding domestic demand. Many domestic textile enterprises are turning to the domestic market. But in the face of many brands and fierce competition, the domestic textile market, which is dominated by many brands such as Luo Lai, Fu Anna, Meng Jie, dinosaurs, mercury and so on, does not know how to get a share of the domestic textile market. This exhibition has organized 13 events, which will play an important role in attracting the audience and serving the enterprises. The exhibition also held a number of expert forums, including China's textile and garment industry expanding domestic demand forum, the third China home furnishings Development Forum, well-known trademark strategy forum, "China Home Textile Marketing Forum - 2009 home textiles exploration", "home textile towel Marketing Innovation Forum", "investment path under the global economic crisis" and so on. A kind of The Forum on Cocoon and silk industry's response to crisis and expanding domestic demand and silk product design and Technology Forum will also be held at the twenty-first China Silk Fair. Scholars from the National Cocoon Silk office and scholars from Donghua University in Shanghai will discuss the silk industry's response to the crisis, expand the channels and areas for the use of cocoon silk, and improve the level of product design and technology. It provides industrial development ideas for China's cocoon and silk industry at low ebb. At present, the international market is sluggish and the export is declining. In the market, it is a task for many home textile enterprises, especially foreign trade textile enterprises, to find their own position and seek development. Foreign trade enterprises are faced with many difficulties such as capital, market, brand, channel and so on. However, the weakness of R & D design ability is a major obstacle for foreign trade enterprises to open up the domestic market. Therefore, in the upcoming "ninety-first China Acupuncture Association", the "2009/2010 men underwear fashion trends conference" and "2009/2010 international home textile design trend" will be held.