The Temperature Rises And The Summer Clothing Profits Decrease By &Nbsp.

Summer sales are sluggish, and autumn and winter products are expected to rise. What are the future directions of operators?

The late summer of this year made the merchants in the wholesale market of Lotus Pond clothing business miss the gold sales period of summer wear.

The Chengdu chamber of Commerce and industry's Lotus Pond chamber of Commerce survey of more than 500 member enterprises found that the summer clothing profits this year have reduced 50% compared with previous years.

I learned from the Lotus Pond market the latest situation, businesses have started ordering autumn and winter clothing, but due to rising raw materials, autumn and winter clothing prices are expected to rise stronger, more severe situation placed in front of businesses.

Too late in summer

Provincial Meteorological Department data show that in June 14th, the average daily temperature in Chengdu only lasted 5 days, exceeding 22 degrees centigrade, and really entered the summer.

What does this late summer mean to the clothing boss?

In Lotus Pond for many years

Mr. Li, a general agent of a brand clothing in Hongkong, said that the business cycle of summer wear is relatively short. Once missed, the product will backlog, which will not only affect sales volume, but also have a direct impact on the sales price of new products.

He said that at present, he can only use the coming summer time to increase sales.

I learned from Lotus Pond Dacheng market, gold lotus and other clothing wholesale market, this year many clothing business performance fell sharply.

Yao Xueyi, President of the Chengdu chamber of Commerce and industry of the Lotus Pond chamber of Commerce, said that at least 30% of the more than 500 member enterprises of the association are in the clothing business.

This year, these businesses' summer wear business has generally declined by 1/3, and their profits have decreased by 50%.

Yao Xueyi added that in addition to the weather, wages rose, raw materials rose and upstream costs increased, and the consumption level of the public did not rise, which was the reason for the decrease in profits.

Cost increase, autumn winter wear prices are expected to strong

Zhu Dalei, a staff member of the Kowloon Chamber of Commerce of the Federation of industry and commerce, revealed yesterday that many businessmen adjusted their focus to the autumn and winter clothing market. Many bosses of clothing companies went to Guangdong, Shenzhen and other places to see the order of goods these days.

And Lotus Pond wholesale market, there are also clothing manufacturers in the autumn and winter clothing new products.

However, businessmen who returned to the coastal area ordered feedback that the price of finished clothing orders in autumn and winter is expected to increase strongly due to the rising prices of raw materials such as upstream cotton. This year, some manufacturers have increased the price of clothing orders.

Summer sales are sluggish, and autumn and winter new products are expected to rise strongly. What are the operators going to do? Insiders suggest that clothing operators should increase the intensity of summer clothing rejection, and actively withdraw funds. In the autumn and winter, the factory price of garments has not yet been adjusted in large areas, and the prepaid orders should be paid back with the withdrawal of funds, so as to avoid the pressure of late price increase.

Experts recommend establishing meteorological early warning mechanism

The author understands that many garment manufacturers in China have realized the importance of meteorological information and cooperate with meteorological departments.

The industry suggested that clothing enterprises should pay more attention to and collect meteorological information. Trade associations should establish a set of meteorological warning mechanism, maintain regular communication and contact with meteorological departments and authoritative meteorological experts, timely remind clothing enterprises to pay attention to climate change, so that enterprises can make adjustments in product mix earlier and reduce losses as far as possible.

In addition, clothing enterprises should adjust the "time period" on the basis of weather conditions and develop products with large temperature span.