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0 Cost Entrepreneurship (After 80'S Opening New Wealth Road)

2008/10/10 0:00:00 8

The prosperity of the Internet and the emergence of the new generation of "post-80s" have become the reality of people's dream of "zero cost entrepreneurship".

A computer, a person and a network cable are all the inputs needed by Internet entrepreneurs.

Products, promotion and marketing are also online.

Do not put notices on the streets or advertise on TV stations.

As long as the product has quality and reputation, users will find their own door, which can not be imagined in any traditional industry.

Although finding a shortcut to the road to wealth, these young people are not different from traditional industries in their trials and tribulations, but their success is not as simple as they seem. This also gives them a lot of maturity and practice that do not match their age.

This group of people has similar entrepreneurial experience. In their teens, they began to contact computers and then became addicted to the Internet. They started their own businesses around the age of twenty, and achieved success in their twenties and four years.

Relying on the cost of 800 businesses, Dai Zhikang earned almost a million people and made Discuz the boss of community software. In 1999, 18 year old Li Xiang earned 100 thousand of his personal website on the Internet; the chairman of the Far East holding group gave Jiang Xipei a few months' worth of acquaintance, 1 million months after graduating from college.

Making money seems to be a right thing for them. Although this myth has made many "post-80s" go all in hand, the reality of the dilemma has made most of them shrink back.

Many people think of capital, personnel, venues, projects, resources and other restrictions when they talk about entrepreneurship.

Indeed, the entrepreneurial environment in China is far from satisfactory. The implementation of policies is not in place and the social support is small. The probability of success of college students is far less than that of big business or senior citizens.

But choosing a business is choosing difficulties. When everyone thinks it's easy, it's not entrepreneurship.

The story of Dai Zhikang and Mao Kankan's success story tells people that it is not necessary to stick to the "rules of life" in "study, study and attack". In fact, the highest threshold is the threshold of everyone's psychology.

Although it is not a "post-80s" patent, the wheel of history gives them a kind of wealth called "young".

Of course, they also want to thank the present age. "Reform and opening up" and "one child" have given them more material conditions. "The expansion of college entrance examination" and "Internet" have changed their fate.

The "grass-roots economy" of the Internet has made these young people more successful, enabling more people to see the possibilities of their dreams.

Whether or not they are engaged in the Internet industry, they have injected the shadow of the Internet: sharing, focusing and technology.

They do not need to worry about their lives anymore. They do not have to rush around to get through all kinds of relationships. They can interact with all kinds of people without leaving home. They are fearless and know how to cooperate. They can firmly realize their creativity and prove their strength.

As an opportunistic venture, their fields are mainly concentrated in new industries such as IT and culture. When the Internet draws the distance between China and the United States, the younger generation also has more rights to run.

Of course, the network bubble still exists. No matter for the scenery or struggling, this group of people will inevitably experience the process of falling down and climbing up again.

There are tens of millions of reasons for success, and the factors leading to failure are often strikingly similar.

Li Xiang said, "first of all, entrepreneurs should have dreams, but the process of starting an undertaking is doing things, not dreaming."

The biggest challenge of the Post-80's is also how to make a 30 or even 40 year old person with a 20 year old mentality.

Comparatively speaking, what is most lacking in the post-1980s is not ambition. It is not wisdom, nor experience, nor wealth. It is action.

Action can achieve ambition, gain wisdom, accumulate experience and create wealth.

Now, we can not measure success or failure in terms of success and failure. But for every entrepreneur, they are successful. The experience of this kind of entrepreneurship has given the younger generation the most valuable asset. This kind of growth education can not be provided by any university.

Whether it is Li Xiang's bubble net, Dai Zhikang's Discuz, or Mao Kankan's Majoy, high burn "paparazzi net", the longest business life is only 10 years, short only two or three years.

Now, measuring their yardstick is the market value and personal value of enterprises. CSR is still a distant noun. It has not yet been put on the agenda for employees, customers and society.

So, will these "post-80s" new tycoons become future business leaders?

Are they pioneers of the times or martyrs?

5 or 10 years later, are they still standing in the middle of the stage, becoming the mainstay of economic development, or just like a meteor flashing, only lighting up a small piece of sky?

A successful entrepreneur is not equal to a successful entrepreneur. The "pig raising strategy" lacks entrepreneurship.

Although their success today can not be erased, they will also become successors' successful models, as well as the witness of the development of the commercial era. From them, people can see the trend of business operation in the future, but they will grow into the mainstay of China's economy.

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