Shang Pun Suddenly Announced "Suspension Of Business"?

As the early domestic establishment, after a round of industry war, the luxury goods supplier Shang Shang pin net has suddenly declared "suspension of business" after celebrates 9 years ago.

In July 30th, the reporter saw the first screen hanging out announcement at Shang pin App. It was unable to continue to provide services for the vast number of users because of poor financing and reorganization and blocked operations.

The announcement said: "Shang Ping net has been established for more than nine years. With the continuous growth and upgrading of services, Shang pin has also gone through the exploration of business models by a business startup company and coping with the external environment. Today, because of poor financing and restructuring, business has been blocked, it has been unable to continue to provide services for the vast number of users. From now on, we will say goodbye to everyone for a while. We are sorry for the official website and App will be suspended. At present, users who have not yet returned products or refund can contact the Shang pin online customer service or add customer service micro signals: SPWPINGE, register and confirm your order information... "

Shortly afterwards, search for the web site on the Baidu search website, the search engine began to display information "no access to the current page, please wait for a second try".

However, it is intriguing that the announcement of the suspension of Shang Pai net is only posted on the mobile terminal App. The official website homepage still shows a substantial promotion advertisement of 499 yuan for the Royal shoes, and the official WeChat of the same name has not pushed the relevant information to suspend business. There are signs that the gateway is still in a hurry. It is more like a sudden death.

At the same time, reporters found on the Shang pin net official micro-blog, in July 8th, posted such a notice to appease the users, the content said, "recent major financing and restructuring, since May, some orders have been delayed in delivery and refund." At present, the development of Shang Ping net financing is normal, and the existing business will remain normal.

It can be seen that in early July, Shang pin net was probably carrying out a difficult mediation for the "major financing and restructuring" mentioned in the official micro-blog announcement. From the two key words mentioned in the two statements, the financing process was deeply related to the sudden sudden death of Shang pin network.

In this regard, the reporter tried to contact Shang pin network responsible person, but as of press time, did not receive a specific explanation reply. On the other side, the Beijing Commercial Daily reporter learned from an insider who was close to Shang pin net that the announcement was due to the insolvency of the company and difficulties in the process of financing and reorganization. At the same time, the above sources revealed that at present (up to now) the company's upper and lower employees are still working in the company and there is no sign of any team disbanding.

From past experience, Shang Ping net can be seen as a storm. In 2014, Shang pin had won the exclusive online sale rights of the British fashion brand TOPSHOP in China. In 2016, it seized TOPSHOP China's proxy and caused the industry to shake. Until August 2018, TOPSHOP and Shang pin network terminated their cooperation ahead of schedule.

In the next year, Shang pin chose to work hard until he was close to the company's celebration in May. In a year's cure cycle, Shang pin network has been looking for new business models and quietly building supply chains, and has talked about the deep cooperation of the next more than 200 channels, including famous foreign department stores and buyers' brands.

Judging from the industry environment, China's luxury industry is not completely out of the winter, competition from the integrated e-commerce platform is also increasingly fierce.

Both the traditional inventory mode and the light mode of supply chain linking international stores need strong support from capital. As an Internet start-up company, the initial stage of entrepreneurship is to die, and the future of the Shang pin network in the turmoil is perhaps the capital's AB trend.