Japan'S UNIQLO Financial Record Refreshes. What Does It Make Money?

Recently, UNIQLO released its first half year's finance in 2019. According to the data released, its net profit and sales have gone through many historical records.

Also because of the release of the earnings report, its stock also rose sharply, and the price of Ryui Masa, the boss of UNIQLO, rose by more than 167 billion yuan, which was more successful than that of the former Japanese richest man Sun Zhengyi.

What does UNIQLO succeed?

In the fierce competition in the clothing market, what has UNIQLO succeeded in sitting on the richest position in Japan by helping its boss?

The first is the differentiated marketing of UNIQLO. We all know that when a new product comes into the market, we must subdivide the relevant fields. We must do a good job of market positioning and seek the differentiation of products.

UNIQLO has gone beyond traditional marketing. Its population orientation is all ages and all professions, and gradually expands from a traditional casual wear market to a huge whole clothing market.

You think UNIQLO is against the rules of marketing, but one thing we should note is that UNIQLO does not emphasize the so-called market segmentation, but UNIQLO's products are very different.

The second is the service of UNIQLO. The service itself is very important to the service industry, but UNIQLO is more meticulous on the basis of service.

For example, when the customer signs the bill, the clerk will turn the nib to himself, which is convenient for guests to use.

When it comes to rainy days, the clerk will put another plastic bag outside the shopping bag to prevent clothes from getting wet.

UNIQLO can take into account the details of every service.

Such a high standard of service can win consumers win the market.

The third point is that UNIQLO accurately positioned the Chinese market.

In fact, as early as 2001, UNIQLO was aiming at the Chinese market.

UNIQLO opened 90 stores in China in 2018, and now there are 637 UNIQLO stores in the country.

It is noteworthy that UNIQLO accounted for about 22.3% of the sales in the Greater China region in the first half of 2019.

The mainland can be said to be the important promoter of UNIQLO's arrival in the altar.

The fourth is UNIQLO's strategy to follow up the trend.

Today, with the rapid economic development, the concept of new retail has gradually penetrated into every corner of life, and UNIQLO has not lagged behind and is actively facing the pformation of the new retail system.

In addition, UNIQLO has introduced artificial intelligence and other functions.

Through the strategy of big data, we can effectively calculate sales, logistics and so on.

The future of UNIQLO seems to have unlimited possibilities. Do you have a different view of UNIQLO's success?