What Kind Of "New Craftsman Spirit" Needs To Be Customized In China? Long Qingxiang'S 2019 Fashion Trend And Customized New Products Release

In August 5th, Beijing Diaoyutai, bird talk and cicada, a conference was held, not only showing fashion trends and customizing new products, but also calling for the "new craftsman spirit" in the whole Chinese custom fashion industry.

New craftsman spirit

That is to concentrate on doing one thing well.

For a hundred years, French

The British custom suits and Italy's stereotactic cutting have always been regarded as the top representatives of the spirit of the craftsmen in the fashion industry.

Throughout the four international fashion week, the top fashion brands, especially customized brands, are dominated by exquisite craftsmanship, and dominate the global mainstream fashion discourse with an influential cultural connotation.

In the East, after decades of rapid development, China

The efficient and complete supply chain system has occupied a pivotal position in the global industrial chain. Today, China's fashion industry is also taking the technology, fashion and green as the focal point to deeply embedded the global market and climb the new fashion peak.

Then, as a deep factor in the rise of the industry,

How should culture break through?

"The Chinese custom industry needs the new craftsmen spirit, concentrate on making the custom, using the needle to support the Chinese fashion confidence, life confidence and cultural confidence."

Up,

A lot of Chinese local brands are spoken.

Actually,

The rise of culture and the establishment of Chinese fashion discourse should not stop in the form of overseas show, nor is it only the exquisite presentation of traditional techniques, but also in the self expression of the fine traditional culture of our nation.

At the recent conference, Long Qingxiang used a series of new products to convey the cultural heritage of the Chinese nation for five thousand years, blending the essence of modern and classical.

As one of the few "hundreds of years old" in the Chinese clothing industry with hundreds of years of family clothing history, Yuan's clothing in the history of Qing Dynasty is famous for its superb official service.

,

And other folk crafts and materials that are hard to see. In the new era, Longqing took the new Nash, began to improve and learn the craft of making suits, inherit the ancestral spirit, inherit and carry forward the spirit of Yuan's clothing, and its skills have been included in the intangible cultural heritage protection project in Dongcheng District, Beijing.

With the help of this conference, Long Qingxiang not only told the guests and the industry a lot about the "new craftsman spirit" of customized fashion, but also enhanced the brand image and product design, showing a vision of Orient brand becoming more internationalized.

Rise of middle class consumption

Calling for aesthetic local regression

At present, China is an era of middle class consumption and rising. How do we deduce the spirit of "new craftsman" for customized brands like Long Qingxiang?

In this press conference, the theme of the product is "euro". Its creative design techniques draw on the emotional elements in Chinese traditional culture and embody the essence of the Royal elements, which embodies the color of the brand inheritance technology, combined with the current fashion front product characteristics, showing the traditional skills and skills.

Collision.

Today's middle class consumer market is willing to pay for good services, good performance and good technology.

Behind this round of consumer upgrades is the need to update the quality of products, and also the return of design aesthetics.

In Longqing Xiang's series of products, the elements of the jade seal run through it, representing the Chinese culture of riches, greatness and wisdom. The beauty of the millennium is the unique culture and strength of China.

All of these coincides with today's consumers' pursuit of aesthetics and culture.

The so-called "new craftsman spirit" is a manifestation of new technology, new design and new lifestyle.

Therefore, in a custom-made brand such as Long Qingxiang, not only the style of business dress is introduced, but also the design elements with higher practicability and new expression techniques are added.

In addition, the retro style and movement elements are also integrated into the traditional style, adding fresh urban style to traditional formal clothes, drawing a more youthful fashion, introverted and unique.

This new product was also endorsed by VIP customers at the conference site: "Long Qingxiang's new product conference is not only a new product, but also a new product.

The atmosphere, there are many innovations that are very much in line with our current lifestyle, especially for some important occasions.

Ingenuity kernel

A century of inheritance has never changed.

Beyond the new design, new aesthetics and new life, the spirit of the new craftsmen is "concentrates on one thing" and emphasizes concentration and perseverance.

Just like the custom tailored by Centennial customization, the spirit of new craftsmen today emphasizes individuality and individuality.

Everyone in the world has a unique body shape. The standard version of clothing can not show the subtle changes of human body. Tailored to make each garment have its own characteristics, the wearer can express his unique temperament.

For a long time, Long Qingxiang insisted on the single single edition, the single edition and the single order.

There are eight major processes in the following 406 procedures: fixed pattern, plate making, cutting, making, sample, finishing and picking.

At this Longqing Xiang conference, guests were more customised in the display area, and they felt the exquisite customization process at close range.

It can be said that in the hundred years of customization development, the custom fashions which are full of craftsmen spirit bring people not only a unique and exquisite world.

It is the promotion of the wearing experience and the recognition of the inner self.

In fact, in a storefront filled with Chinese traditional culture, Long Qingxiang has a special open volume area. In the mahogany wardrobe, all kinds of semi finished products are displayed on the wardrobe, and professional smiling teachers with elegant smiles are waiting for the arrival of customers.

The technological revolution, the rise of the middle class, the upgrading of consumption, the superposition of multiple factors, the craftsmanship spirit has been reborn, including the Millennium philosophy and aesthetics of the East.

Culture is also reborn.

Under the "new" appearance, the Chinese local custom brand, represented by Long Qingxiang, is deducting the custom spirit of the new era with the constant craftsmanship and the connotation of the humanistic brand.