New Retail Battle Record: Line Shop 500 Stores In The First Half Revenue Growth Of Over 30%

The brand of Yin man has been spread over 172 cities across the country, with more than 500 stores.

In July 16th, Yin man officially launched the project of "IMMAn + new retail partners" today, and for the first time, he explained the whole picture of Yin man + new retail mode for the first time in all directions and in depth.

According to the introduction, in 2015, the new retail project was launched and landed. In 2016, the internal system was completed, and the operation logic framework was standardized and standardized. In 2017, the online and offline commodity system was formed, which promoted the pformation of the back end supply chain and commodity planning, and built its own original data system to achieve the three links.

In 2018, the terminal management standard of yemann + new retail came to the ground. The center of gravity shifted from rapid expansion of shops to upgrading the quality of single stores.

Since 2018, 30% of the new stores have been set up for partners who have opened stores.

Up to now, the brand of Yin man has been spread over 172 cities in Beijing, Shanghai, Guangdong, Shenzhen, Wuhan and Chengdu, and has opened more than 500 stores.

In 2017, its turnover was over 300 million yuan, and it was profitable.

In the first half of 2018, its performance grew by more than 30%.

It is reported that Yin man will also find suitable partners to join the new retail shop plan.

Fang Jianhua, founder of emann, emphasized that the core of the model of Yin man + new retail is to integrate channels and keep pace with the needs of consumers, focusing on the four core elements of the scene, boundary, community and efficiency.

The scene is to create Yin man +, which is covered by the scene.

The extension of the whole category of products, family of 7 meters visual space and the concept of slow life and interaction with fans, gathering space.