G-Star Raw Selects Aitor Throup As Creative Director.

Holland fashion brand G-Star Raw appointed Aitor Throup as the Executive Creative Director of the brand male and female main line as well as the men's wear extension RAW Research.

He will take office in November 1st. He will report directly to the company's CEO and founder, Jos van Tilburg.

Aitor Throup will move from London to Amsterdam. The position is brand new. The responsibilities of Aitor Throup will cover the responsibilities of Pierre Morriset, whose brand has been working for 27 years. Pierre Morriset will continue to be responsible for the development of brand cooperation series and be responsible for the supervision of the design department.

Aitor Throup received his bachelor's degree in fashion design from Manchester City University, and then he studied in menswear design at Royal College of Art, and received a master's degree in menswear design in 2006.

As an artist, designer and creative director, he founded menswear brand in his A.T. Studio.

The brand was first released in London Fashion week earlier this year.

Aitor Throup revealed that he will continue to run his own brand when he takes office. At the beginning, he will be fully committed to the development of G-Star, but at the same time, he will take into account the development of his menswear brand.

Aitor Throup has worked in Stone Island and C.P. Company. He is also the styling director of the British rock band Kasabian and has worked with Umbro for many projects, including the design kit for the England football team participating in the world cup.

According to the new appointment of the company, Aitor Throup said he did not feel that he had taken over the brand, but instead changed the way to help the brand design. There were many excellent talents in the design team. His common goal was to create. He felt a sense of responsibility. Because this is the new position that the company set up for him, he hoped that he could help the company to bring more new development angles to the company.

Aitor Throup added that the company hopes to make the brand the most representative Cowboy brand in twenty-first Century. He is eager to contribute to the brand, so he will focus on innovation and promote brand development with different operation modes.

He said that he will apply his studio's operation mode to the company and implement the concept of "product sharing". He pointed out that there are many ways to find the best way to develop and produce products. In the past year, he has led a smaller team to complete the design work for the Raw Research capsule series. During that time, he abandoned the internal design and product development methods used by the international brand, but let all the team members participate in the whole design and development process.

Aitor Throup reveals its personal view that design and product development should not be separated. "Product sharing" is the way of operation that he has always believed in, and its implementation effect is very obvious. Only when everyone is involved in the work, can everyone feel the same responsibility and be conducive to the efficiency of product production. Besides, he is still trying to develop other brands' inter departmental collections.

Aitor Throup, a brand consultant, has also been responsible for many projects and design work of the company, including the first series of G-Star RAW Research released in Paris in June this year.

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The next series of designs will be exhibited in Paris fashion week in January next year. In addition, he has created a new concept for the brand London flagship store, and has also directed the "What Is Raw" advertising video, and designed 3D jeans. Staq adopts an innovative skeleton belt system to create a new 3D model.

At the beginning of this year, Pharrell Williams became a G-Star Raw brand partner and bought a 50% stake in Iconix Brands Group from BBC Ice Cream LLC.

The G-Star Raw brand was founded in 1989 and is headquartered in Amsterdam, Holland. The brand is mainly designed to produce jeans for men and women.

At present, the brand has set up more than 60 thousand outlets in 70 countries, opened 500 independent brand stores, and has flagship stores in New York, London, Paris, Tokyo and Amsterdam, and sold them in Asos, bru Ming DELL department store and Messi department store.