2016 What Are The Challenges Facing The Packaging And Printing Industry?
Our country
Packaging and printing industry
It has a trillion market scale.
The total output value of China's packaging industry increased from about 250000000000 yuan in 2002 to 1 trillion yuan in 2009.
Japan
It has become the second largest packaging country in the world after the United States. In 2014, the total output value of domestic packaging industry was completed by 14800 billion yuan. The packaging industry has a large demand for society and increasing technology content. It has become a supporting industry with important influence on economic and social development.
The structure of printing products meets the needs of mass customization, presenting the trend of quality, individuation and customization, and the rapid development of green printing and digital printing.
At present, China's packaging and printing industry is dispersed and the market concentration is very low.
The main reasons include: small batch, personalized orders, low value of single product, limited radius of pportation, low added value and low profit level.
Moreover, the recent listed companies in the packaging industry are
Merger and acquisition events
。
Among them,
Cloud printing
and
Internet
Packaging is becoming an important direction in the packaging and printing industry. It effectively solves the outstanding contradictions in the packaging industry.
Internet packaging will link all the main parts of the industrial chain to the same platform. Informatization, big data and intelligent production will greatly improve operational efficiency and reduce costs, providing customers with fast, convenient, inexpensive and high-quality integrated services.
The Internet of packaging and printing industry will change dramatically, and industry consolidation is ushering in new strength.
On the four session of the twelve National People's Congress, Li Keqiang, premier of the State Council, made a report on the work of the government on behalf of the State Council, which said in 2016 that ten industries were optimistic about "money scene".
The first item is the Internet, which means that we should vigorously promote the "Internet + government services", and further promote the "made in China + Internet".
At the same time, we will vigorously support the development of the Internet by implementing preferential tax policies, fostering entrepreneurship services and supporting economic development.
Promoting the integration of the Internet and traditional industries is the trend of the times. Not only does it mean pformation and upgrading of traditional industries, it is also a major opportunity for the development of the Internet industry.
In the face of the above packaging and printing industry and combined with the current policy orientation, how should we let the packaging and printing industry usher in a new revolution in 2016?
The guidance and direction of policy has also benefited the small and medium enterprises in all walks of life. The Taiyuan Ren Ao Technology Co., Ltd. has developed a sharp weapon: the global push, aiming at the diversification of modern marketing means, the trend of marketing becoming more community-based and flat, and the increasing number of mobile Internet users, especially the new situation of the number of WeChat mobile users, and a specially designed marketing tool. The main target audience of the products is Tencent WeChat users. Users can choose to promote product information on the global task platform, earn certain promotional costs, or choose to publish relevant product information on the global Olympic platform, designate product promotion costs, so that tens of thousands of WeChat users will help you promote. In order to better follow
Let your products in the WeChat circle of friends can easily solve, a pass ten, ten pmission, the fission type of diffusion, so that the enterprise marketing becomes more simple and efficient, save a lot of intermediary business links, greatly saving the cost and promotion of the cost and promotion of enterprises.
In today's 2016 economic situation is not very prosperous, industries and enterprises need to be flexible. They need to be cautious and not flexible. They need to change their thinking, innovation is the source of all innovation, and need to keep pace with the Internet environment.
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