Adidas Group'S 2015 Performance Exceeded Expectations And Strong Recovery.

The second largest in the world

On Thursday, Adidas AG (ADS.DE) Adidas group disclosed its initial performance in 2015. The group's annual revenue in fiscal 2015 increased by 16% to 16 billion 900 million euros, an increase of 10% under fixed exchange rate, 16 billion 700 million euros beyond market expectations, and an increase of 12% to 7.20 euros from continuing business profits, which also surpassed the 711 million euros expected by the market.

Adidas AG Adidas group said that the group's strong recovery mainly benefited from double-digit growth in Western Europe, Greater China and Latin America, and the annual income of the two major brands Adidas and Reebok Reebok increased by 12% and 6% respectively, of which the Reebok brand continued to grow for 11 consecutive quarters.

The company said its investment in brand building increased by 20% in the four quarter, including strengthening marketing activities to provide a solid foundation for growth in the 2016 and medium and long term.

Boosted by its 2015 performance, Adidas AG Adidas group raised its expected revenue growth in 2016 to double digits (previously expected to be a high figure), while reiterating that the previous rise in revenue would offset.

The downturn is due to the rise in dollar purchases and labor costs in the Asia Pacific market.

The company brings downside risk of gross margin.

Adidas AG Adidas group said that the company's operating profit in 2016 also had double-digit growth expectations, and the operating profit margin would remain stable.

Herbert Hainer, CEO of Adidas AG Adidas group, is about to step down. The strong performance of brands and regions in the fourth quarter of 2015 is 2016, such as confidence.

In mid 1 2016, Adidas AG Adidas group announced that Herbert Hainer will quit in April 1, 2016. Kasper, the 53 year old CEO of Henkel AG & amp; Co. KGaA (HNKG_P.DE) Henkel group, will replace it.

Adidas AG also said that the 2015 fiscal year will be affected by 34 million euros' non operating goodwill impairment, mainly due to Russia / former Soviet Union and Latin American market cash output units.

Adidas AG Adidas group will announce its complete performance in March 3rd.

On Thursday, Adidas AG (ADS.DE) Adidas group's stock price closed at 89.05 euros, up 2.33%, which rose more than 37% in the past year, far beyond the 22% increase of its rival Nike Inc. (NYSE:NKE) Nike group, not only continues to defend the second position of the market, but also speeds up the pursuit of Nike Inc. Nike group.