Snoopy'S Strategic Thinking Of General Manager Of Jiangsu Operation Center, Joan Chen

With the rise of children's brands in China and the influx of international children's brands into the Chinese market, children's shoes market is facing more and more brands and the market competition has entered a stage of white hot.

As an internationally famous brand of children's shoes, Snoopy entered the domestic market with great popularity and influence.

The success of Snoopy brand in the domestic market is inseparable from the efforts and contributions of the team.

Among them, Snoopy Jiangsu operation team first established a company oriented operation mode, and promoted the coordinated development of regional franchisees by corporatization operation, and constructed a blueprint of clear strategic objectives.

Joan Chen, general manager of Jiangsu Snoopy operation center, a strategically thinking, thoughtful and ambitious leader.

It is precisely because of the persistent pursuit of brand, after repeated market research, Joan Chen chose Snoopy, not only because of the international influence of Snoopy brand, but also because Snoopy settled in China, joined hands with Li Xun children, and specialized operation of Li Xun children, so that many dealers saw the unlimited potential of Snoopy brand to occupy the market of Chinese children's shoes.

In 2014, when the domestic children's shoes market was depressed, Snoopy entered the market.

After entering the market, with the strong support from the head office and the perfect management system, the market has won the unanimous praise and trust of the consumers with first-class quality and service.

From the innovative research and development of products, to the ingenious production process, to the professional terminal service team and the perfect operation management mechanism, systematic operation helped Snoopy root and sprout up in Jiangsu.

After more than a year's effective operation, Snoopy brand has already gained popularity and recognition in Jiangsu.

Strong brand culture background and clear brand positioning give Snoopy greater development potential and market space. Snoopy stores have been stationed in Wuxi Commercial Mansion, Kunshan commercial building, Nanjing new hundred, Suzhou Yong Wang, Suzhou people's shopping malls and other high-end high-end shopping malls.

In Chen's view, the maintenance of Snoopy's brand is just as important as the opening up of the market.

Brand is the most effective and loyal carrier for communication between enterprises and customers. Setting up the aim of customer centered, providing high quality products for customers and cultivating customer loyalty to brand are important measures for brand image maintenance, and also the key to building brand competitiveness.

Therefore, Snoopy Jiangsu operation center has always maintained brand maintenance.

In combination with constantly expanding and expanding the market, we should pay attention to the maintenance of brand image and the consolidation of brand market position.

Turning to planning and expectations for the future, Chen said, "in the coming time, we have reason to believe that under the leadership of BELLE group children's business unit and Huang Dong, Li Xun children's products General Corporation, Snoopy will occupy the commanding heights of China's children's shoes field, and continue to forge ahead in the direction of common goals under the leadership of Li Xun head office."

At present, Snoopy Jiangsu operation center has 5 direct selling stores and 52 franchised stores in Snoopy, and many new stores are in preparation.

Snoopy brand, which has just entered the Jiangsu market for a year, can achieve this kind of performance, which is closely related to the strong support of Li Xun, and is also benefited from the management mode of corporatization.

Snoopy Jiangsu operations center

The sales department, the commodity department, the finance department, the warehousing department, the various departments operate together, the duty is distinct, has realized the company operation truly.

The corporatization operation mode can not only effectively exert the collective strength, but also guarantee the implementation of the company's strategic goals and plans to the greatest extent.

The operation of corporatization is the guarantee of expanding the broad market, and the cornerstone of the continuous development of the brand.

The company relies on South of Jiangsu and Suzhong as the center. In Changshu City, it opens Snoopy's image exhibition hall and direct store with business super combination, and standardized the display of the brand image of Snoopy terminal, at the same time, it promotes investment to improve the construction of Jiangsu regional monopoly network.

And intensive cultivation of shops, and comprehensively enhance the quality of outlets.

Through the unified planning and co-ordination of the company, we should open up a high quality and multi market form, strengthen the central market, and constantly radiate to the surrounding blank market, and develop in a coordinated way.