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H&M Asia's Largest Flagship Store Opened In Hongkong With An Area Of About 4366 Square Meters.

2015/10/30 16:15:00 35

American Luxury BrandH&MFast Fashion Brand

H&M is the world's second largest clothing retailer Hayne Maurice group's brand. As of September 30th, Hayne Maurice Group operates 3733 stores worldwide.

In October 30th, H&M Asia's largest flagship store opened in Hongkong on schedule. It was located at the Fashion Walk shopping center of Hang Lung Center in Tongluowan. The fast fashion giant H&M joined hands with the French fashion giant Balmain to launch the BALMAIN X H&M designer series of men's and women's clothing.


Due to the decrease in the number of mainland tourists,

American luxury brand

Coach8 has just closed its flagship store in Hongkong at the end of the month, but the fast fashion brand has been increasing in favor of the Hongkong market. Fast fashion giant H&M has joined the French fashion giant Balmain's BALMAIN X H&M designer series of men's and women's clothing.

  

H&M

The largest flagship store in Asia is about 4366 square meters. It is located in the Fashion Walk mall of Hang Lung estate under the banner of Hang Lung estate. The Fashion Walk shopping mall is located at the E outlet of Tongluowan railway station. The mall has British fashion brand Vivienne Westwood, Spain casual shoes Camper, Japanese designer brand Tsumori Chisato (Tsumori Chisato) and Beams, etc.

Since the beginning of this year, the reduction of tourist consumption, the rising exchange rate of Hong Kong dollar and the high rentals have brought great pressure to Hongkong's retail industry. The phenomenon of price reduction and closing has occurred frequently. This year, Hongkong has ushered in the "worst Golden Week".

Since the beginning of the year, Patek Philippe's price reduction measures have led to Chanel and Gucci brands reducing their prices. The US luxury luxury brand Coach is at the flagship store in central two years ahead of schedule, and is officially closed in August 31st.

The change of market situation has caught the luxury brand by surprise.

Fast fashion brand

Benefiting from the diversified innovation of style and the huge young audience, it still has an upward trend in the retail market.

H&M is the world's second largest clothing retailer Hayne Maurice group's brand. As of September 30th, Hayne Maurice Group operates 3733 stores worldwide.

In the past third quarters, H&M's net profit totaled $628 million, net sales amounted to $5 billion 450 million, and exchange rate sales rose 11%.

Previously, Magnus Olsson, head of H&M Greater China, said that despite the economic slowdown, the company is cautious but confident in the market, and plans to set up new stores in the mainland as planned.

According to reports, H&M has more than 10 stores in Hongkong, and H&M closed its flagship store in central H&M in 2012.

The launch of Asia's largest flagship store marks the return of H&M to downtown Hongkong.

Products, taking advantage of the flagship store opening, H&M and French fashion giant Balmain Balmain launched a joint series of products BALMAIN X H&M debut, BALMAIN X H&M designer cooperation series listing that is sought after.

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