Chanel Leads Luxury Price Reduction

Consumer Price Index 2015) houses, cars, yachts and airplanes, watches and watches that cover high-end consumer life.

11 categories of high-end wedding, luxury tourism, high-end tobacco and alcohol, education and health of prestigious schools, and half of the 116 commodity prices related to high quality lifestyle were lower than in 2014 (59).

Chanel leads luxury price reduction

The survey showed that the overall price of watches and jewellery in 2015 dropped by 3.6%, and most brands adjusted prices to attract Chinese high-end consumers, such as Patek Philippe's entry level watch, which cut 18.7% to 240 thousand yuan.

Cartire jewelry is down 6.5%.

Affected by the international economic situation, the price of gold continued to decline 7.8% from last year to 240 thousand yuan per kilogram, but the price of diamonds rose 11 percentage points for the first time after three consecutive years of decline, and 75 thousand yuan per carat.

(special reading) accessories and skincare products also fell for the first time this year, the overall decline of 2.9%, such as Chanel and Zegna respectively cut 22% and 12.5%, Chanel rhombohedral chain wear classic bag is currently selling at 29 thousand.

As the representative of high-end electronic products, the classic mobile phone Vertu of the luxury mobile phone brand also has a slight reduction in price, down 4.6%.

By contrast, the price of some shoe brands and skin care products has risen, such as the classic of Louboutn.

The price is raised by 5.8%.

Hu Run said: "in addition to exchange rate factors, mainly due to some luxury brands to the Chinese market as the focus of overseas sales expansion, strategic price reduction has been carried out."

The price of leisure life has declined sharply. Golf Club revenue is not optimistic.

In 2015, the state intervention in the prices of high priced hotels continued to affect the price level of high-end hotels, and the luxury tourism industry fell by 5.7% overall.

The 1 night stay of Park Hyatt Hotel Beijing executive suite decreased by 24% to 9844 yuan; the price of the 3 night stay of the banyan tree luxury villa in Lijiang was 11 thousand yuan, a drop of 16.6%; in Shanghai, the price of The Peninsula Hotel was the most significant, while the price of executive suite fell 7.4% last year compared with last year, while the historical suite of the Bund Waldorf hotel was 6.5% higher than that of last year, reflecting the favor of high-end consumers to characteristic accommodation.

In terms of air tickets, the price of international air tickets decreased slightly, such as the first class air tickets of Air France dropped by 0.1%, and Singapore Airlines first class package decreased by 0.2%.

It is worth mentioning that by the impact of the fall in international oil prices, the price of official aircraft tour is close to the people, such as the price of 15 people travelling to Beijing and 550 from Losangeles in the Gulf Stream, the price dropped by 13%, as long as 2 million 440 thousand yuan.

The overall price level of leisure life was significantly affected by golf classes, which was 0.6% lower than that in 2014.

In 2015, golf clubs in all parts of the country were not optimistic about their income. The membership fee fell for the first time after seven years of continuous increase. For example, the membership fee of Shanghai Sheshan International Golf Club dropped by 1.1% compared with 2014. In 2014, the golf entrance fee of Guanlan lake, which had a clear price breakthrough in Shenzhen, continued to rise steadily by 5.6% in 2015, and the price has reached 2 million 280 thousand.

It is worth mentioning that, by the continuous impact of the central anti-corruption, the price of high-end banquets in 2015 still showed a significant downward trend, for example, the Chengdu China Club simply cancelled the membership fee, and its annual consumption decreased by 10%.

In 2015, the price of wedding was the most obvious. For the first time, it rose to the 7.9% largest consumer category with the biggest price increase.

Take the Beijing area as an example, a high-end customized wedding planning price is as high as 350 thousand yuan, an increase of 16.7% compared with 2014, and the price of high-end wedding dress and wedding photography has increased by 16.7% and 6.7% respectively.

The price of high-end wedding banquet is relatively stable. The price of a 400 person wedding banquet in Beijing five star hotel is maintained at 320 thousand yuan.

In 2015, health products increased by an average of 2.3%.

In recent years, high-end health care has become a hot topic. Health care tourism in Switzerland has risen to 430 thousand yuan, an increase of 10.3% over 2014.

The cosmetic and micro plastic industry has also developed rapidly, and the price level has soared. For example, the price of collagen nose drops to 1 Wan Duoyuan, which is 17 percentage points higher than that in 2014.

It is worth noting that the sense of hardship of the rich has continued to increase. The cost of a bodyguard for one year has increased by 11% in 2014, and in 2015 it has increased by 5% to 420 thousand yuan.