How Can Apparel Retailers Seize The Market In Fierce Competition?

This year, when the whole economy is depressed,

The impact is more serious, the shops on the streets, shopping centers everywhere, and the rising electricity providers are all the reasons for the sluggish clothing industry. Simple and old sales promotion methods are not enough to attract more customers, but the profit margins of specials are small, but they can be compensated by promoting other products.

Generally speaking, price promotion is actually a price reduction promotion, and only by lowering the price can we attract the attention of consumers.

However, some stores have broken this practice, and advertised the most expensive advertisement in advertisements such as "the city's lowest price", "big sale price" and "jumping the building price", claiming that the highest price of the whole city is five yuan a Jin.

This advertisement is true, not false, which makes people feel believable. At the same time, it also implies that the quality of the sauce duck in this shop is second to none in the city.

After a moment of surprise, the citizens quickly appeared to rush to buy "the highest price in the city".

This promotion method is also suitable for some retail stores, especially those with high income level as the target customers, which satisfies the psychological satisfaction of the group at high prices, and shows their status and status.

Businesses launch low-priced goods every day to attract customers.

It is very different from the main way to expand sales by means of price reduction promotion, because it is a relatively stable commodity because it is low priced everyday.

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Through this stable low price, consumers can increase trust in stores, save labor costs and advertising costs, so that stores are in a favorable position in competition.

It is worth noting that the price of low-priced goods is at least below the normal price of 10%~20%.

Otherwise, customers will not achieve the purpose of promotion if they are not attractive.

In today's times, there are many big shops and fierce business competition. Simple and old sales promotion methods are not enough to attract more customers. Auction has become a new way of store promotion.

Auction activities should clearly write down the name of the auction and auction price.

Some of the items sold by auction are higher than the retail price, some lower than the retail price, which makes the consumers feel very dramatic.

The auction is fresh and interesting, but it should not be done every day, otherwise there will be nothing new.

Usually you can choose weekends, holidays and other times, when consumers have enough time to participate in auction activities, in order to achieve good results.

If at ordinary times, people need to work, even if they are interested in auctions, they will not have enough time to participate.

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In addition, we should treat customers with the best sale and discount, and put the latest and most popular products on the conspicuous sample rack. The price will be two or three times that of the same kind instead of the popular ones.

The two price comparisons under the same rack or rack attract customers' attention most.

When customers find new popular products, they generally compare it with non popular ones.

Good fashionably tend to look at high priced goods, while those who are practical tend to choose inexpensive non popular goods.

In this way, the two products can play a promotional role.