Fashion Design In The Eyes Of Retailers

Good design is only one part of it, and we need to carry out the industrial chain through downstream retailers.

This link is invited by Feng's retail Ou Hongji, Chen Hongyu of CITIC Pacific, Chen Jinyu of Heji group, and Tasha of the famous buyer shop "Dong Liang".

Our operation is very simple and crude. We need to find a landmark shopping mall with the most luxurious traffic in the city.

There are two kinds of consumer behavior: one is luxury and convenience, the other is "Tao".

We are the combination of the former two. We hope to provide the best ones on the basis of small shops and small streets.

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We hope to enhance in the future.

On the basis of shopping, it adds theatres, cinemas, parks and other artistic and cultural facilities.

Chen Jinyu: Chinese consumers are eager for something different.

For example, 10 Corso Como contains all the contents of fashion, home, design, food and so on.

The government can create an exclusive space for independent designers in China to facilitate their mutual inspiration and communication.

We have a good investment and financing platform. We hope to cooperate with our independent designers in the future to help them develop rapidly.

The forum is directly connected with Caroline Rush and Jane Reeve, executive director of London and Milan fashion week, and talks with Tong Jisheng, the organizer of Shanghai fashion week.

Fashion Week promotes the tourism economy. I believe every city hosting fashion week is the same.

To tell the truth, Milan is a tiny place. Besides fashion, there is nothing else.

Italy's luxury brands are very strong, which makes it hard for young designers to make their mark.

However, we are famous for the supply chain and traditional technology behind the industry, which can create a better growth environment for new designers.

Shanghai, London, Milan, and even New York and Paris can build a global fashion alliance together to promote the exchange of designer brands.

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In this year's "two sessions", Gao Hucheng, Minister of Commerce, answered questions from Chinese and foreign reporters. He also said that in 2014, the number of outbound Chinese had exceeded 100 million, and overseas consumption exceeded 1 trillion yuan.

And 1 trillion may not just be the total consumption abroad, according to China's e-commerce operation center forecast, in 2014, China's sea scouring scale of more than 150 billion yuan.

This means that per capita consumption per capita is almost half that of domestic consumption.

Faced with a large number of consumer outflows, textile and garment enterprises also feel sour and heavy.

In view of textile and clothing, a tour guide who travels all over the country in Southeast Asia has summed up the reasons for such consumption outflows: "people prefer to buy foreign clothes and textiles, first of all, price factors. Even with the same product, domestic taxes and fees make the price of products higher. Secondly, many people think that domestic textiles and clothing are deficient in environmental protection, and think that the relevant standards abroad are more stringent and safe.

Of course, some people feel that domestic textiles and clothing are not mature enough in fashion. "

In this regard, Chen Chen, an analyst at the China Textile and Apparel Weekly, said that the quality of many textiles in China has not lost or even exceeded that of foreign products. However, for the whole market, the share of these high-end products is relatively small, leading to the low average quality level of textiles in China, leaving the impression of "made in China" rather rough.

"We are not poor in technology and quality, but in lack of brand awareness and design talents."

At the same time, he pointed out that the consumption outflow does exist in some "foreign moon circles" mentality, but it is also undeniable that China's products have always given people the impression of "low price and poor quality". In particular, a small number of enterprises have carried out double standards for testing products from raw materials to finished products, and have failed to trust domestic consumers. On the other hand, there has not been a perfect product quality standard in China, and some products are not as strict as those in foreign countries.

However, some people expressed different views that the root of the "drain" of consumption power is related to the defects in the domestic market environment.

In particular, "made in China" lacks competitiveness and pricing power. Many enterprises do not make money or even pay for export orders. As a result, export tax rebates have become their reliance on making small profits.

At the same time, these enterprises are not concerned about building a mature domestic consumer market.

Zhao Ping, deputy director of the Ministry of Consumer Economics Research Department of the Ministry of Commerce, interviewed more about the causes of consumption flight from the perspective of policy and economic factors in her interview with the textile and clothing weekly reporter. She believes that there are three main reasons for the consumption outflow: first, there is a relatively high tax rate difference in taxes and fees; two, the domestic circulation mode, such as the increase in the price of agents, resulting in high circulation costs; three, the discriminatory pricing policy of foreign brands to China.