H&M Promotes Consumer Awareness And Participation In Environmental Protection

< p > here, the world is < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/". < /p >
< p > aiming at ecological sustainability, many clothing brands are working hard to recycle and reuse garments. For those consumers who do not have strong environmental awareness and doubt about sustainable fashion, advocacy of sustainable clothing brands generally improves their awareness of environmental protection by providing practical benefits and increasing consumer participation. < /p >
< p > H&M as the forerunner of the field, how does it carry out the practice of sustainable development? What are the business models and technological means worth drawing on? < /p >
< p > < strong > H&M environmental protection series < /strong > /p >
< p > Conscious Collection is a sustainable fashion series developed by H&M, which was first released in 2009. After that, it will be launched every year. It is made entirely of environmentally friendly fabrics and other sustainable materials. In 2013, H&M launched Conscious Exclusive Collection, which is called H&M environmental protection series limited payment. The design of this series is mainly made of elegant dresses, which is fully qualified for dinner and red carpet dress requirements. < /p >
< p > < strong > old clothes recycling plan < /strong > < /p >
< p > is a large-scale clothing recycling operation in the world. Customers can put their old a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a > in their old clothes recycling bins of H&M stores, whether they are T-shirts, jeans or jackets, or clothing brands, and exchange for a 15% off discount coupon to buy anything in the shop. < /p >
< p > < strong > closed loop production and regeneration series < /strong > < /p >
The dream of the sustainable development plan of < p > H&M is to realize the closed loop production in the end. The old clothes recycling operation is to recycle the clothes to make new ones instead of sending them to the rubbish dumps, which means zero cycle waste. At the same time, increasing the scale of the closed loop fiber will also make H&M closer to the dream. < /p >
< p > < strong > enhance consumer awareness and participation in environmental protection < /strong > /p >
< p > brand is the main concept of sustainable development, environmental protection and regeneration. It is a strategic long-term consideration for future development. On the other hand, it is also aimed at attracting more consumers who are keen on environmental protection products. If the environmental concept of < a href= "//www.sjfzxm.com/news/index_f.asp" > brand "/a" is enough to impress them, buying such a fashion is a trend. But for those consumers who do not have strong environmental awareness and doubt about sustainable fashion, advocacy of sustainable clothing brands generally improves their awareness of environmental protection by providing real benefits and increasing consumer participation. < /p >