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Effective Brand Lingerie Franchise Business Strategy

2014/5/3 16:22:00 125

Brand UnderwearFranchised StoreBusiness Strategy

< p > brand underwear store's professional guide underwear shopping guide is very particular about professional knowledge. This requires the guide not only to master the general shopping guide skills, but also to have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, and even more aware of the specifications and styles of products that customers should choose.

In addition, we must learn to grasp the psychology of customers and grasp the popularity of the market.

A very professional guide can win the trust of customers and establish a loyal consumption relationship.

Good underwear salesmen need long-term training because they involve a lot of professional knowledge.

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< p > brand underwear store in place products display underwear products in the initial design, designers in the style and color of the products have spent a lot of effort, in the style of serialization and color complementary aspects also have a lot of attention.

The style and characteristics of the product will show different characteristics and characteristics of the store due to its different internal structure, internal environment and geographical location. In order to effectively reflect the personality characteristics of the brand, it is necessary for shops to learn and share with other manufacturers and related personnel according to the situation of their own stores.

At the same time, we should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve our appreciation ability and display level, and make our own store features.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > brand underwear < /a > replenish and sell goods, a href= "//www.sjfzxm.com/news/index_c.asp" > stock > /a > rationality is very important to store stores, and goods are sold in a large sale. Too much goods will also take up capital and increase costs.

And many shopkeepers have experienced such a thing: the products that are sold quickly will be broken, and replenishment will not be filled for a long time.

Because the other products that you sell are likely to sell well, and the manufacturers will get a process after getting the information and organizing the supplement.

This requires shopkeepers to enhance communication with manufacturers on the one hand and ensure timely feedback of information. On the other hand, they strengthen their ability to predict sales of products, whether a new model conforms to the consumption habits of the local market, and how their sales prospects are to be grasped.

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< p > brand underwear store image and promotion because of the shorter development time of underwear industry and lack of mature business atmosphere, so at present, many internal stores have paid much attention to the image of shops, especially some details work is often ignored.

For example, if a customer enters a boutique like a five star hotel, he feels different in shopping. There is a higher price, no discount, and they are easy to accept; if they find that the mops and buckets are put in the fitting room, or if a corner of the poster is scratched and hung there, they feel differently. The excellent shop image can withstand the most critical customer inspection.

This requires production publicity and layout of the atmosphere to do a good job in the corresponding work, in the publicity for the promotion to find a "suitable" reason, emphasize the promotion conditions (such as festivals, celebrates, seasonal treatment and so on good management of financial resources, financial resources into the shopkeeper a account, a clerk account, factory account.

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< p > brand underwear < a href= "//www.sjfzxm.com/news/index_c.asp" > franchisee < /a > the end of the month, the shopkeeper will check accounts with the manufacturer according to the actual receipt and the actual freight ledger, and at the same time, check the accounts with the shop assistants according to the actual receipt, actual pportation, sales and actual inventory, and everything can be seen at a glance.

Perfect financial management can also help shopkeepers accurately and timely grasp the operating conditions, and also has the most valuable reference function for daily sales plan making, sales cranial testing, replenishment of goods, and sales promotion plan, so as to effectively grasp day-to-day operation.

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