Analyzing How To Let Clothing Stores Win The Off-Season Marketing Campaign

　　 1, change the concept of off-season, do prosperous. Off season market

As the saying goes, "there is no recession, only to fail to win the battle". The sales of many enterprises have fallen off in the off-season, not because the sales of enterprises are not going out, but because the idea of off-season enterprises is causing trouble. When it comes to the so-called off-season, enterprises think that the target customers no longer need the products of enterprises, and no matter how hard they work, products can not be sold. Therefore, sales activities have not been done, market development has also been reduced, customer visits have not gone, business strategy has become rigid, and the result of such a direct result has become increasingly low sales performance, while enterprises tend to attribute it to the reason for the coming of the off-season. The result is that enterprises will not work hard even if the next off-season comes, so they will fall into a vicious cycle of "off season" sales. Haier Zhang Ruimin once said, "there is no off-season market, only the idea of off-season." Therefore, if enterprises want to improve their performance in the off-season, first of all, we must change the concept of business operation and establish a sense of "sales without off-season".

　　 Two Customer communication Risk shifting

(1) when enterprises close to the off-season in the peak season, we must pay attention to communication with customers, do early sales settlement and follow-up sales services for old customers, liquidate customers' rebates or bonuses, avoid customers' doubts about enterprises, and do follow-up sales services. Customers need less volume in the off-season.

(2) through the communication with small dealers and various promotional means to attract them to stock up. As for the small dealers below, capital is generally the biggest constraint on their development. Enterprises can communicate with them to publicize the price advantage of stocking in the off-season, and encourage small dealers to make stock through various incentives.

　 3, strengthen the right Salesman Incentive

Business personnel are the main body of enterprises to do the market. The arrival of the off-season and the sharp drop in business volume often make many salesmen lack enthusiasm for work, resulting in lazy psychology and no spirit to open up the market. If an enterprise wants to improve its performance in the off-season, it must encourage more business people and stimulate its enthusiasm and creativity. In our advanced training class of Henan marketing manager, Zhao General of Henan Golden Tax printing company once said that the printing industry went to the "low season" in June and July every year. In the face of daily sales, Zhao had suddenly thought of a clever move when he was thinking about it. He immediately opened the sales working conference and announced to the salesmen the new sales policy of the company: in the off-season, that is, 6 - August, all the business that the salesman pulled for the company, the company only charges the cost, and all profits are owned by the salesman. This greatly mobilized the enthusiasm of the business people, with the efforts of all the business personnel of the company, the volume of business in the 6 months, 7 months and 8 months of the company increased significantly, but at the end of the day, the salesman asked the company to deduct the profits from the profits.

Choosing to encourage business people in the off-season can not only improve sales performance, but also find new customers, and at the same time, the hearts of salesmen can be described as "one stone, three birds".