Martha Department Store Pformed Itself To Build Online Shopping Platform Online

< p > Britain's largest a href= "//www.sjfzxm.com/news/index_c.asp" > clothing retailer < /a > Martha department store recently launched a new e-commerce network platform designed to reverse the declining trend of the main profitable business sector in the past ten years.

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< p > reporter learned from British media's recent reports that Martha's department store is a retail group that has been established for 130 years, and its sales of clothing and other main businesses have declined for ten consecutive quarters.

Martha said that after more than three years of development, the new e-commerce platform was finally formally launched.

Subsequently, Amazon's original network platform for its replacement in 2007 will be replaced.

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Laura Wade-Gery, director of online operations at Martha P, said that we will drive our own car instead of renting other people's cars.

The Martha department store CEO has high hopes for the new network platform as an important strategic step for Martha's pformation.

Martha stores spend a lot of money to pform itself into an international and multi-channel retailer within three years, and connect customers through Martha's stores, Internet and mobile device terminals.

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< p > this new < a href= "//www.sjfzxm.com/news/index_c.asp" > network platform < /a > will complement each other with its giant e-commerce distribution center located in Fort Darington.

The two complement each other, prepare for the Christmas shopping peak in 2014, and provide better browsing and online shopping experience for customers.

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< p > compared with the previous e-commerce website, the number of new website photos has increased by nearly 50%. At the same time, it also has picture scaling function and fashion show content, providing customers with 360 degree omni-directional video experience.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Martha department store < /a > Laura Wade-Gery, director of online business, is more direct: if you buy things online, you mainly buy pictures of goods -- pictures directly affect consumers' purchase decisions.

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< p > the new website also set up an Editorial Center specially. Customers can participate in editing website content.

The reason for setting up this Editorial Center is that after Martha department store's research, customers who take the initiative to participate in website content editors are more willing to place orders, and their shopping possibilities are 24% higher than that of ordinary customers.

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< p > the first batch of target customers of the new e-commerce website is mainly Martha's original 6 million online shoppers. Subsequently, the Martha website will increase the types of delivery services and improve the quality of delivery services.

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< p > reporter understands that at present, many customers often browse the contents of e-commerce in Martha's department store, but many customers only browse the content and do not buy anything, and often turn around to buy things on their competitors' websites.

For Martha, the reward of launching this optimized e-business website is that it can attract 14 million 500 thousand online shoppers who are "free".

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