French Textiles Strive For "High-End" Survival
< p > consumer demand for "made in France" products is increasing. French a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > employment has been severely shrunk for 30 years.
Statistics released by the French statistical and Economic Research Institute show that the number of employees has been reduced from 1 million in the 80s to 103 thousand at the end of 2010, due to the large-scale relocation of the garment manufacturing industry.
According to Ms. Bhutto stu, the general representative of the textile industry alliance, apart from Dim, Petit Bateau, Lacoste, Chantelle, Deschamps, Armor Lux and a few other large French brands, capable of employing more than hundreds of employees, most French dress enterprises have less than 40 employees.
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< p > reported that in order to win opportunities in the fierce competition with rivals whose labor cost is much lower than their own cost, the French a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a > enterprises will locate themselves in high-end market, professional clothing market and luxury goods market, and win by "absolute quality" and high added value.
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Less than P, the industry has taken the "crocodile" POLO shirt as the example of France's local production. It is pointed out that "French manufacturing" is becoming more and more popular nowadays. Especially limited edition products are highly praised by customers in Asia and South America. Some high-end but non luxury manufacturers are seeking to move closer to luxury goods in order to seek greater profit margins.
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< p > some manufacturers who want to reduce production costs and maintain credibility will choose some of their products in France and other ways of production in foreign countries. However, overseas production can not guarantee quality and will no longer expand the scale of overseas production.
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< p > the report also indicates that there are still some small and medium enterprises with less than a href= "//www.sjfzxm.com/news/index_c.asp" > textile > /a > industries. They choose to work hard in innovation and strive to develop healthier functional and innovative textile products with higher added value.
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