Zhao Yingguang Talks About The Future Development Of Seed Brand

　　 Handu Clothing House At present, there are 1 mature brand, 3 growth brands and 3 seed brands, and its middle-aged and elderly women's wear brand will also be launched soon. In the opinion of Zhao Yingguang, founder of Handu Clothing House, women's clothing brands can be subdivided again. Once they form a scale in the subdivided field, Matthew effect will be formed and industry barriers will be established. On the premise that product development, operation, IT system, supply chain, customer service, warehousing and other platforms have been built, Zhao Yingguang said, "My responsibility is to find people who can serve as future seed brands".

　　 Several new brands will be launched

　　 Zhao Yingguang He was interviewed by reporters in the rest area on the left of the front desk of Handu Yishe. In front of the large French window on the right side of the front desk, models and photographers are shooting the middle-aged and elderly clothes that will be launched soon. Zhao Yingguang said that in addition to women's clothing brands for the middle-aged and elderly, this year a men's clothing brand similar to Suwis Souline style and oriental retro cotton and linen style will also be launched. In addition, the European and American brands that have been launched will also begin to focus on promotion.

At present, the basic layout of "Internet based multi brand operation" of Handu Clothing House has been completed: Hanfeng Fast Fashion Women's Wear HSTYLE, Hanfeng OL Fashion Women's Wear Sony, Hanfeng Fast Fashion Men's Wear AMH, Hanfeng Fast Fashion Children's Wear MiniZaru, European and American Fast Fashion Women's Wear niBBuns, and Oriental retro designer brand Souline.

Zhao Yingguang told reporters of Beijing Business Daily that the focus this year is to Women's wear HSTYLE、 The seed brands of men's clothing AMH, designer brand Suuline, fashionable women's clothing Soneed, fast fashion children's clothing MiniZaru and men's clothing Suuline are the focus of next year. But Zhao Yingguang also said, "There are two possibilities for seed brands, one is healthy growth, the other is failure. There were two brands failed in our early multi brands". According to Beijing Business Daily reporter, Handu Clothing House once launched women's shoes brand and jeans brand, but it stopped after half a year.

　　 Incubation of multiple brands

"If a new brand wants to be born on my platform, it only needs to do a good job in product vision and market. Other IT, supply chain, customer service, logistics, including human resources, finance, and administration, he doesn't need to worry about them. He focuses on what the brand should do. ”Zhao Yingguang said that his current responsibility is to "find people who can be used as future seed brands".

At present, Zhao Yingguang is constantly contacting many "people with ideas". Some of them contact him directly, and some of them send him materials directly. "For example, a designer told me that he wanted to be a brand called Oriental Light Lady. What is light lady? She is about 30-40 years old. The core element emphasized is elegance.".

"Among our multi brands, there are three types of brands. The first type of brand is the Internet brand operated by ourselves; the second type of brand is the joint venture with others, which I just mentioned with designers; the third type of brand is the cooperation with South Korean Internet brands, or I set up a joint venture, or I act as an agent in China." Zhao Yingguang has a clear brand plan for Handu Clothes House. Handu Mall, which was just launched in July this year, is the third category brand. The products of Handu Mall are mainly high-end brands in South Korea. Zhao Yingguang said that Handu Mall is expected to introduce 500 brands this year and will expand to 1000 brands next year.

　　 Data mining will become the focus

"Next year, we will focus on BI (business intelligence) and start data mining. ”Since its establishment in 2008, Handu Yisha has a clear operational focus every year. "In 2008, we focused on the training of a buyer. In 2009, we focused on the transformation of independent brands, from purchasing agents to independent brands. In 2010, we focused on vision. In 2011, we focused on the supply chain system. In 2012, the refined operation has been completed. This year, we first set up informatization."

"Because you need to make all kinds of judgments and predictions, the core of business intelligence is the building of your various judgment models. This building is based on the fact that you have such grassroots informatization, and you have a lot of such preliminary test data." According to Zhao Yingguang, Handu Yishe informatization has formed a framework, and ERT and OA systems have been built.