Home >

New Product Marketing Solution Ultimate Solution Market Engineering

2013/7/31 21:01:00 16

products from market demand to product planning - accurately capture market demand, and make product planning systematically.

From market demand to product planning course, the aim is to help students acquire advanced, systematic and structured methods of product innovation management, master a set of product market needs collection and analysis, and form a system flow and tools for product planning; understand product market research and consumer behavior analysis, how to understand your customers and create successful products.

Market Research and consumer behavior analysis course, through simple explanations and rich practical cases, brings you into the hall of consumer psychology and behavior research. It is a deep understanding of your consumer's thinking, mentality and behavior; and comparison of product market management product strategy and landmark planning.

product marketing management course helps students master the methods and tools of market planning, solve the problem of making money, master the methods and tools of product planning, solve the problem of making money, and master the collection methods and tools of customer needs.

new product marketing final solution

the new training course for the final solution of new product marketing is designed to enable the trainees to have a deep understanding of the new product sales model and key nodes, grasp the routines of the specific operation of the new products, grasp the connotation of the fixed point blasting and different methods of operation, and grasp the reasons for the market replication.

we mainly from internal causes, that is, the cause of products and enterprises themselves, and the external cause, namely, market

Product Planning and demand analysis - accurately capture market demand and develop effective product planning

Product Planning and demand analysis course is divided into three parts: the first part, on the whole, introduces the product management system, understand the relationship between demand analysis, product planning, product development and other key contents and its organizational model; the second part introduces the product market engineering, market analysis and tool application systematically.

P training can help students to understand and apply marketing knowledge, grasp the methods and skills of market analysis, find out marketing opportunities through analyzing the market, and formulate corresponding marketing strategies.

regional market development and dealer management (2013 Edition): the market sales doubled under the new situation

market development and dealer management courses help you sort out the integrated thinking of dealer management, master the correct and effective dealer management tools, methods and dealer management skills, establish good relations with distributors, and provide you with new situations.

level includes competition level and consumer .

the six magic weapon that affects consumers: case analysis and application of Chinese market

it is like analyzing the psychological secrets behind consumer behavior through the analysis of a large number of successful cases in Chinese market, the subtle analysis of failure cases, the prediction of consumers' coping behavior, and the guidance of enterprises to rationally use the perspective of why the shrimps are only 18 yuan per kilogram, so as to analyze the reasons why products can not be sold.

1, product reason

from the point of view of the product itself, it is the reason why the product is not positioned correctly, the product lacks competitiveness or sense of value, and the price is unreasonable.

in the current market environment, the phenomenon of product homogenization is very serious.

How can we stand out in the same market competition? First of all, product positioning must be very unique, clear and differentiated.

Only in this way can we have the possibility of winning.

Otherwise, without their own uniqueness, no differentiated product positioning will be eliminated in the fierce market competition.

products have unique and differentiated positioning, which is the foundation of success.

Product strength is equally important.

If the product is not competitive, or lack of sense of value, it is difficult to sell.

In a sense, product strength is the key and core of whether a product can be sold in the market.

Looking at it, any product that can move the pin and the permanent pin is the most important thing in common because of their excellent product strength.

P, on the contrary, many products can not be sold, most likely because their products are of hard quality and lack of value.

For example, many bedding products now use a large number of embroidery processes, which seem to be very beautiful, and consumers are willing to accept them. But when they buy them back, once they are cleaned, they find that the beautiful flowers shrink and shrink, causing many consumers to buy embroidered products again when they buy the bed products again. This is one of the important factors for the success of the home textiles, because they avoid such risks. Using jacquard technology to directly weave flower patterns into cotton cloth, they avoid the problem of shrinkage and deformation.

Therefore, product strength is the key to achieving dynamic sales.

price factors are often one of the reasons that lead to the inactive sale of products.

Pricing is high, if there is no convincing, if consumers do not agree, then certainly will not sell.

Just as the price is too high, if the price is too low, the consumers will not buy it, because for some products, the low price will make consumers doubt the positioning of the product and think that the quality of the product is defective rather than buying.

two, business reasons

it is also the reason why enterprises are looking for reasons, too superstitious product technology, ignoring consumers' needs and feelings, ineffective promotion of products, and mismanagement.

many enterprises, especially high-tech enterprises, tend to be R & d rather than market oriented.

It is assumed that as long as it is good technology, it must be sold.

Not really.

The really good technology is the technology that consumers really want.

That is to say, what consumers think is good is really good.

The really good technology started after a large number of thorough and meticulous market research.

therefore, as an enterprise, it should not be deceived by its own technology, technology content and product performance. It must be combined with the market to find the real potential demand of consumers.

not conducive to product promotion is also one of the reasons why products cannot be sold.

Because the lack of promotion results in consumers' lack of cognition of products, the brand is in the state of being shielded.

when consumers choose a product, they often need to know, identify and subscribe. Even the fast food products are no exception.

This is a time when product homogenization is very high. Consumers are in the era of information encircling. The product itself needs not only a high degree of "commercialization" - after careful and comprehensive planning, but also needs to take advantage of these packaged advantages to inform consumers.

Only when consumers are aware of the value of products can they identify with your products and then purchase actions.

If you can not let the consumer realize the value of the product, never expect Columbo to discover the new world, because good products will not speak for themselves, and they will be lost in the vast sea of overproduction.

in addition, with the rapid development of China's economy, the consumption concept will soon change from product quality consumption and price orientation to brand choice. If the enterprise can not actively build the brand and establish brand equity, many newcomers or small and medium-sized brands, especially some new products of medium and small brands, are hard to get ahead.

in short, as an enterprise, we must actively promote products, let consumers understand and know, and establish strong, preferred and unique brand associations.

management maladjustment dragged behind.

An important reason why many good products are not moving sales is due to the lack of professional operation experience and management experience.

For example, a well-known home textile enterprise can make random changes to its marketing organization every year, withdraw the marketing department and marketing department, and all personnel are put down to the region and engage in the responsibility contract system. Such a management mode only focuses on the sales volume at the moment.

The consequence is that there is a lack of unified marketing plan and production and storage planning, resulting in a backlog of products, and dealers can not get the support from the professional marketing and management system of the manufacturers. The loss rate is very high. Only in Lianyungang, Jiangsu, in less than 2 years, they have changed 6 salesmen, and they have wrangled each other, and their management has been chaotic, which has led to a serious decline in sales volume in many regional markets.

there are a lot of enterprises like this, especially many enterprises that sell foreign trade to domestic market. They think they are good products, and they are similar to doing foreign trade. They find an office to set up the so-called marketing department. They think that they can make a phone call, send a fax, do a good job of ordering goods and order, they are not perfect in marketing organization, marketing functions and duties are not perfect, the products are good, and how to talk about sales volume. Extensive marketing means are affecting the healthy growth of many enterprises.

three, market

Product Planning and demand analysis - accurately capture market demand and develop effective product planning

Product Planning and demand analysis course is divided into three parts: the first part, on the whole, introduces the product management system, understands the relationship between demand analysis, product planning, product development and other key contents and its organizational model; the second part, introduces the product regulations systematically.

Market Engineering -- market analysis and tool application

this course training, students can strengthen the understanding and application of marketing expertise, grasp the market analysis methods and skills, find out marketing opportunities through analysis of the market and formulate corresponding marketing strategies, through in-depth systematic teaching and case subregional market opening and dealer management (2013 Edition) - the market sales volume doubled under the new situation.

external causes include market structure, competition situation and consumers' .

the six magic weapon that affects consumers: case analysis and application of Chinese market

it is like analyzing the psychological secrets behind consumer behavior through the analysis of a large number of successful cases in China's market, failure analysis of the failure cases, prediction of consumers' coping behavior, and guidance to enterprises to rationally use why the shrimps are only 18 yuan per kilogram, and consumer behavior and psychological analysis.

first, if there is no careful market research, the product developed .

from market demand to product planning: accurately capture market demand and formulate product planning .

from market demand to product planning course, the aim is to help students acquire advanced, systematic and structured methods of product innovation management, master a set of product market needs collection and analysis, and form a system flow and tools for product planning, understand product market research and consumer behavior analysis, how to understand your customers and create successful products.

product marketing management course helps students master the methods and tools of market planning, solve the problem of making money, master the methods and tools of product planning, solve the problem of making money, grasp the collection methods and tools of customer needs, and such products are often hard to sell.

new product marketing final solution

the new training course of the final solution of the new mobile terminal is designed to enable the trainees to have a deep understanding of the new product sales model and key nodes, grasp the routines of the specific operation of the new products, grasp the connotation of the fixed point blasting and different operation techniques, and grasp the market replication initially.

secondly, this contrasts with the fact that after careful market research, the enterprise catches the new market opportunities with keen attention, and immediately starts the new project.

This leads to a new problem: the market is immature, and the product runs ahead of demand, thus becoming a martyr.

as a matter of fact, any new product and service entering a new market must consider whether the market incubation period and the consumer's cognition can keep up. Leading the lead is not necessarily a good thing.

Coca-Cola was originally a cough syrup developed by a pharmacist. Before the Second World War, it became the opportunity to become a US military supplies and swept the world. The emergence of home printers has been selling well for 111 years. Liquid crystal technology has been developed in the early 70s and until now the LCD panel has become the mainstream. Therefore, any new product will need a period of market cultivation and will face the test of market and time.

During this period of market incubation, if we do not grasp the pace of development, it is very likely to become a market martyr.

Find the reasons from the market, but also the product does not adapt to the local market and so on.

four, consumer reason

from the perspective of consumers, consumers have a certain consumption inertia in order to avoid risks, which is difficult to change.

Consumers have stereotyped thinking, or even lifestyle habits and emotional worship for old products or old products purchased in the past.

We call it "path dependence".

At the same time, we worry that buying new products will bring uncertainty and risk to them. Therefore, it is difficult to accept other products of similar quality or even better.

as an enterprise, in this case, we should take corresponding measures according to the characteristics of the local market. First, we need to arouse the attention and participation of consumers, build cognition on the basis of concern and participation, try to try products, use experience, and weigh the differences and advantages of competing products in trial.

breaking through this unfavorable situation can not fully blossom and we need to find a breakthrough point.

Find the opinion leaders in the consumer and focus on breakthroughs.

The trial and early consumption of these people play a key role in marketing.