Use Facts To Prove The Correctness Of Your Draining Options.

< p > the business forum of men's clothing is held in Hangzhou Grand Theater recently.

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P > Tmall business division < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank" > dress > business service and growth department operation expert, Wei Ping, senior operation Commissioner, Er electric general manager Li Shujun, Bosideng electric business operation director Peng Yu, Song Ping, Taobao University Senior Manager Wan Shan, Taobao University purple ribbon lecturer LAN Nan, vice president of international solutions, Xiao Mingchao, vice president of New Generation Market Research Institute Xiao Mingchao, etc guests, to the three brands of Quan Du, Busen and Qi, and put forward suggestions and solutions to their respective problems. <

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< p > < strong > use facts to prove the correctness of your choice of draining money < /strong > < /p >

What is the key to p drainage? Is it the responsibility of commodities to divert them?

When we put goods on the page, consumers actually do not know which is the main commodity, which is not.

So, in this matter, the most important thing is to classify the goods, for example, what is drainage, what is classic, what is profit, what is the deposit of the library, and how the proportion of these funds is allocated, which is also very important.

For example, to set up a commodity for drainage, we must first prove that this product can really play the role of "draining money".

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< p > < strong > analysis of store data is of great benefit. < /strong > < /p >

< p > we should pay close attention to the source of traffic when we want to make profits in the operation of the whole store. The key is the ratio of the amount of traffic pferred to the purchase volume. The data is very important.

At the same time, the number of customers brought by the necessity is also very important.

It is of great benefit to the operation of the whole store to care about these data and analyze them.

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< p > < strong > catch 4F, and successfully affect male purchase decision < /strong > /p >

< p > many people are talking about brand positioning.

Before I participated in a training, a teacher told me that the United States brand recognition and positioning is no longer in the human positioning stage, but through the analysis of human brain waves to locate.

For example, Apple Corp, their positioning of their products is relying on testing the customer's brain waves, analyzing the EEG map, and finally positioning.

In the process, Apple Corp found that human brain waves were divided into three layers. The first layer was the lizard brain, that is, the reptile brain. The most affected group was the male population.

Because the lizard brain contains four F, these four F are fighting, flying (running), food and reproduction.

So if you want to influence men, you can start with these four F.

In the commodity description, these factors are added to affect the purchase decision of the male.

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< p > < strong > about brand DNA < /strong > /p >

< p > sum up brand DNA.

The first is emotion. Nowadays, it is very simple to judge whether or not you are making a brand. It is to see whether consumers are buying the goods that are affected by emotions or because the goods you sell are necessities.

Consumers' consumption is limited, but consumers' desire for consumption is unlimited. Therefore, we must learn to tap the inner needs of consumers.

The second is angle and angle how to do it. The angle can be two, one is that consumers draw the image of the brand by buying your goods, the other is the image of the shop / company itself presenting to consumers.

The third is the characteristic. You should try to deepen your impression of your shop and goods in the consumer brain, and eventually turn it into memory.

The fourth is evidence.

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