How To Display Clothing Can Bring Maximum Benefits.

As we all know, a family

At least one store manager and other managers have different operating levels, but they must be standardized, standardized and systematized to reflect the quality of each clothing shop, operation quality, clothing quality and service quality, so as to achieve the best business benefits.

So how can we manage clothing stores to maximize the benefits of clothing stores? This article starts from the display of one of the four treasures of clothing store management.

Display management of clothing stores

Clothing display is not only an art, but also a science.

Clothing display through visual communication with customers, with clothing itself as the main spoon, using its shape, color, performance, through artistic modeling display and environmental coordination to show customers the characteristics of clothing, enhance the attractiveness of clothing to customers, deepen customer understanding of clothing.

The aim is to seize the eyes, hands and hearts of consumers, vividly display, enhance the atmosphere of the store (attracting eyeballs), standardize the uniform display, give people a professional feeling (seize the heart), and every time a fashionable wind is swept, the appearance of the fashion shop should be refreshed.

If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

Classified display, convenient for consumers to find (seize the eye); proper posture (posture, gesture) hands and feet naturally placed, do not hesitate to swing back and forth.

Contrast display, to facilitate consumers to experience and feel (hold hands, seize the heart).

Requirements for display of clothing stores

1, according to the consumption mentality, clothing display must first consider how to attract the attention of consumers. For example, the key clothing must be placed in the first place (such analogy) of the shops and counters. Because of the influence of light and the influence of the surrounding styles, no one is interested in it. At this time, the clothes on the shelves will be moved to the outside shelves.

Clear theme clothing appeals (such as summer simulation of beach, small umbrellas to suggest that they should buy sandals); perceptual display design (such as the comprehensive use of a variety of shoes rack).

2, arouse consumer's attention, but also make consumers interested in clothing. At this time, display must grasp: the use of colors and accessories; focus on shaping, according to customers' needs, greet customers, keep smiling, and have eye contact with customers.

A brief introduction to the unique selling point of goods.

Such as: product characteristics, styles, fabrics, collocation, design style, advantages, benefits, etc.

Such as lighting the eyes of consumers to focus on clothing; the use of related clothing (such as shoes store leather bags, belts, etc.).

3. After interest

There will be a desire to buy, and when the desire arises, what is the quality of clothing? The mentality of pursuing "security" comes one after another. Therefore, Chen should also show the following factors as far as possible: quality is visible (such as genuine leather signs); popularity (such as awards or rankings awarded by relevant departments); showing the advantages of similar garments; making customers unproductive is a loss mentality.