Good News Birds Adhere To Chinese National Characteristics

The international textile trade has been abolished, and the domestic retail market has been fully opened.

The market is fully internationalized.

For Chinese clothing, the meaning is very different.

The sharp smell of world famous brand clothing has already felt the business opportunities brought by the rapid development of China's economy and the rapid expansion of middle and high income groups, and landed in China with its brand influence and strong financial strength accumulated over decades or even hundreds of years. Domestic public opinion exclaimed "wolf."

Where is the way out for China's clothing industry? How can China's high-end brand news birds win through the encirclement of international brands?

Compared with the competition among the original domestic enterprises, the new challenges have changed fundamentally, no matter the competition strategy, the way or the method.

Wu Zhize, the head of the wedding bird, said frankly, "we should use wolves to fight wolves, and we must use tiger paths with tiger tigers".

Characteristics enhance competitiveness

Looking at the global garment industry, the biggest gap between domestic brands and international brands is neither product nor marketing, but culture.

International brands all incorporate their culture into fashion clothing products with profound cultural details and distinctive national characteristics.

For example, Armani is closely related to Italy's simplicity, Dunhill and British gentlemen, Vuitton and French luxury.

The more the nation is, the more the world will be.

But how nationality is combined with enterprises is a very important proposition.

As a representative of China's excellent clothing enterprises,

That is to say, in the past ten years, on the basis of extensive and profound historical tradition, we have absorbed the essence of "noble and elegant" in Chinese national tradition and built China's original brand.

In 2005, the good news birds went on their own initiative, and held a grand press conference on the original brand concept of "Tian Li Li Xiang" at the important post office of the ancient Silk Road, Dunhuang, and strive to advocate the leap from manufacturing to creation in China's clothing industry.

In addition to publicizing the Chinese style elements such as screens and bamboos and so on, we have also seen many of the products in the new flagship store. We can see that China's iconic objects, such as window lattice and cloisonne, are "very Chinese" objects. They are skillfully and fashionably mixed with the product style and terminal image of the birds. The Millennium essence of China has made a brand-new light in the field of fashion. The emergence of the national character not only embodies the confidence of the birds, but also highlights the originality and the Chinese character of the brand. Behind the brand is culture, and how to graft the national culture into the brand.

"Building an international brand with national characteristics" is the established development strategy of the bird enterprise. Wu Zhize said, "only when the roots are deeply rooted in the soil of the nation, will they flourish and flourish."

In the past few years, the birds have become more confident. They must enhance their competitive edge with national characteristics and integrate national characteristics with international popularity.

In the style of the product, the newspaper, adhering to the consistent noble, elegant and exquisite, makes the brand, sound and word strictly unified, to create a unique brand culture of the east love rhyme and the new law of ancient style.

System advantages meet challenges

The era of "one move first, eat all over the world" is gone forever, and future competition is no longer a competition of every move. Any brand needs to rely on systematic business management and brand promotion to survive and develop.

The news birds not only carry out overall consideration and overall construction in R & D, production, logistics and distribution, but also carry out the "7S" activities by improving the quality of products through the constantly fashionable and fashionable products, build a rapid response mechanism on the basis of large-scale information construction, create VIP clubs and consumers to initiate one to one kinship communication, and improve the overall competitive advantage through marketing network terminal operation.

If you pay attention to it, it is easy to see that the birds have made great efforts in exhibitions, shop music, containers, lighting and decorative materials. Even on the sense of smell, creating consumers' sense of enjoyment, entering the shop hall, you can first feel a fresh lily flower fragrance, and the good news birds expect to establish good interaction through the interaction, resonance and sharing with consumers, thus gradually forming consumer's intimacy and loyalty to the brand.

Outside the happy bird global landscape shop, the LOGO is simple and exquisite, marble column is steady, and the atmosphere is irresistible fashion charm.

Wall hanging

In this way, the use of beige pipeline shelves has completely subverted the former half cupboard mode, which is refreshing.

The open side hanging style will mix and match the formal clothes, casual clothes and accessories, changing the custom of putting the formal clothes and casual clothes in different categories in the past, so that consumers can have more space of vision when choosing.

Wall hanging style, inherited the exquisite and flowing feeling of European architecture, perfectly blended the dress and the building, and interlaced and echoed the dots, lines and surfaces, bringing the aesthetic feeling of the building and the texture of the dress to the extreme, which fully demonstrated the gradual process from traditional to modern.

In the design and layout of lights, the bird's eye globe shop is ingenious. The interior is dominated by warm colors. The soft yellow light is arranged in the periphery of the top wall. The central barrier fence cleverly separates the front and rear hall, creating a comfortable, elegant and warm shopping atmosphere.

"We need to let consumers enjoy the pleasure of shopping in a free and comfortable way."

From Wu Zhize's passage, it is not difficult to hear the human concern of the wedding birds.

Insisting on Chinese national characteristics is the basis for the birds to stand on the market, and only by persisting in their local characteristics will they gain more space for development in the international arena.