Columbia Clothing Climbs New Heights By Emcsymmetrixvmax

EMC announced today that Columbia sportswear company is building the EMCSymmetrixVMAX storage system as the basis for its rapidly expanding VMware environment and its cloud computing journey. Columbia Athletic Wear Outfit is a leading innovation company for outdoor sportswear, footwear, accessories and equipment. The EMCSymmetrixVMAX storage system is equipped with leading technologies, including FASTVP (fully automated storage hierarchical software supporting virtual pools) and flash disk (also known as solid-state hard disk).

Customer benefits:

Reduced the space required to occupy SymmetrixVMAX's VMware virtual machine number increased by 50%, while occupancy space reduced by 25%. Now more than 95% of the infrastructure is virtualized.

Increased efficiency by increasing the utilization rate by 40% using SymmetrixVMAX equipped with EMCFASTVP software.

Further reduce costs - automatic layering of flash drives, SATA drivers and fibre channel drivers in SymmetrixVMAX reduces storage overall cost of ownership by 40%.

Improved performance - SymmetrixVMAX increased VMware Environmental performance It has achieved higher service level and promoted the migration of Xiang Yun infrastructure.

In 2009, Columbia sportswear began building a new and more efficient data center using enhanced disaster recovery and automation technology. After studying its own needs, the company decided that Xiang Yun would be the best way to calculate the migration of the environment. In addition to EMC, Columbia sportswear also visited IBM, Hitachi, HP and other companies including 3Par, DELL, Lefthand and NetApp, and finally chose EMC.

"Our challenge is to build a data center with a new level of automation and the highest level of protection," said DanHein, director of global IS sharing services at Columbia sportswear company. We evaluated a number of vendors and finally chose EMC, because SymmetrixVMAX has powerful functions, and EMC has a holistic view of storage, providing various technology and industry-leading solutions, which we can rely on.

In the past years, Columbia sportswear company IT Environmental Science The degree of virtualization has changed from 20% to 30% to more than 95%. The 4 SymmetrixVMAX systems used by the company provide larger storage capacity, while occupancy space is reduced by 25%. More importantly, the number of supported virtual machines has increased by 50%. The company is also using FASTVP and flash disk, which is part of its automation strategy.

MikeLeeper, senior manager of IT project of Columbia sportswear company, said: "the automatic layering of FASTVP can bring great benefits to us. We expect storage space utilization to increase by 40%, while ensuring that the most frequently used data are automatically placed on the highest performance disk to improve application performance. It can make use of the hybrid configuration including flash disk and SATA driver, and managed by FASTVP, which will enable us to achieve more flexible configuration and save the cost of the first tier application. "

　 Sportswear in Columbia Virtually all key applications have been virtualized, including website trading, supply chain, EP and SQL applications. In addition to SymmetrixVMAX, the company's infrastructure also employs some other leading EMC technologies, including EMCRecoverPoint data protection technology, EMC unified storage system and EMCDataDomain duplication technology, and VCEVblock infrastructure platform.