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Electric Giants Are Making Efforts To Bring Online Shopping To Heavy Pressure On Jiangsu'S Traditional Clothing Industry.

2011/4/25 9:20:00 34

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Electricity Giant Tradition

Van guest

Will invest 1 billion in advertising,

Masa Ma-so

A high-profile expansion of 600 troops...

Electricity business

Giants continue to exert their strength, which has always been in the country.

market

Jiangsu in the forefront

Clothing industry

Or facing unprecedented impact.

According to relevant data, Guangdong, Zhejiang, Jiangsu, Shandong, Fujian, Shanghai and so on.

Clothing industry

A strong five provinces and one city, capacity accounts for 60% of the country's total.

A province in Jiangsu accounts for about 10% of the total. Powerful production capacity also produces red beans, Yalu, Bosideng, Xian Gao, San DIO, Hai Lan's home and so on.

brand

。

Yu Bing, President of Jiangsu clothing association, told reporters recently: "and the next five years will be another golden time for the fast development of the garment industry. It is also the five year of more intense competition. How to grasp the five years ahead is the top priority for Jiangsu's garment industry."

except

Traditional clothing

Besides the pressure brought by competition, the electricity supplier clothing enterprises, which have been in the forefront of the media, have also brought unprecedented pressure to the clothing industry in Jiangsu. In a year ago, the high-profile customers announced that they would invest 1 billion in advertising, and their bloomer advertising would inevitably divert some customers from the traditional clothing industry.

Masa Marceau, a domestic high-end menswear online shopping brand, unveiled the first 60 national 2011 season products in Beijing for the first time. It was showcase by more than 20 Chinese and foreign models.

At the same time, Zhou Simin, an international fashion etiquette expert, signed the etiquette consultant of masa Marceau, and launched the MASA man positioning tool to provide consumers with high value-added image design positioning service.

Without geographical restrictions, customer pfer costs approach 0 of e-commerce, giving Jiangsu traditional clothing industry a huge market pressure.

The brand problem, which has been criticized by traditional costumes, has also been loosened in the continuous efforts of the electricity supplier clothing industry. For example, building platforms and creating sub brands are all successful attempts in this respect. Another part focuses on the brand clothing business enterprises from the early stage of creation, bringing brand pressure to the traditional clothing industry in Jiangsu.

Zhang Shulve, chairman of Martha Marceau, recently confidently expressed: "in 12th Five-Year, the plan is to include e-commerce in the key industries to stimulate domestic demand, and governments will give corresponding policies to support the development of e-commerce in all provinces. This is an opportunity for Mercer, Marceau and other electric business enterprises."