Semir Apparel First Quarter Net Profit Increased By 28%

2011/4/19 14:48:00 52

Semir Apparel Casual Wear Marketing Network

Semir

(002563) the first quarterly report shows that in the first quarter, the company achieved an operating income of 1 billion 567 million yuan, an increase of 30.24% over the previous year, a net profit of 261 million yuan, an increase of 27.83% over the previous year, and a basic earnings of 0.43 yuan per share.

Semir apparel is expected to increase 20%-50% in the first half of this year compared with the same period last year.

Semir apparel says the company's performance is growing fast mainly by Semir

Casual wear

The demand for the two brands of Barbara children's clothing is strong, the total area of the shops keeps growing, and the company's management level and store operation level continue to rise.

CIC's latest clothing industry report shows that Semir clothing orders will be full in spring and summer, and orders will grow by more than 60% over the same period, locking in revenue ahead of schedule.

In addition, the trend of brand clothing benefit consumption upgrading can be improved by pushing new products and improving product mix.

The price of the dominant brand is rising and the cost pressure is completely pferred to the downstream, and the profit margin can be maintained or improved.

Benefiting from the faster income increase of low-income groups and the trend of branding of public clothing, Semir apparel and other leading companies have a good foundation for channel sinking and logistics, and expect to grow by more than 40% over the next three years.

It is understood that in the first quarter of 2011, while selling high growth, Semir apparel continued to expand on the one hand.

marketing network

We should improve the company's original marketing mode and optimize the regional layout of the marketing network; on the other hand, we should increase advertising efforts to better enhance the brand image and market position of the company.