Wangfujing Department Store Will Fully Expand Online Shopping New Business

In fact, some of the subsidiaries of Wangfujing Department started the online shopping business three years ago, covering the business of Shuang an shopping center, Guangzhou Wangfujing and Changsha Wangfujing.

In 2009, the sales revenue of Wangfujing department store online shopping business was 43 million 260 thousand yuan.

However, in Zheng Wanhe's view, this is just an attempt of the two tier companies. The Wangfujing department store will enter the group online.

According to the announcement issued by Wangfujing department store, it will invest 100 million yuan to build a complete online shopping platform.

In the industry view, after effective promotion, the Wangfujing department store entity will be a potential customer base for its online shopping business.

And the accumulation of suppliers' resources is the foundation of its online shopping business.

Online shopping industry storage service short board

According to AI consulting statistics, in 2009, the scale of domestic online shopping market reached 250 billion yuan, an increase of 93.7% over the same period last year, accounting for nearly 2% of the total retail sales of consumer goods.

According to another data, the total amount of online pactions in China last year was nearly 2 trillion yuan, and online shopping accounted for 1/4 share.

Business experts predict that during the "12th Five-Year" period, only the online shopping business will maintain an increase of 30%-40%, and the total scale will reach at least 2 trillion yuan.

This figure will be much higher than the total retail sales of domestic consumer goods.

Online shopping is likely to become a new cash purse for traditional retailers in China, where department stores generally adopt joint operation mode and profits are shrinking.

It is reported that when developing online business, Wangfujing department store has held several special meetings.

Behind the huge "money" scene of online shopping is hidden concerns about the mismatch of existing virtual paction matching services.

Zheng Wanhe said that the main business of department stores is retail, and how to change consumers' shopping idea as soon as possible is a problem to be solved in developing online business.

While developing consumers to buy relative standardized products such as cosmetics online, they are also willing to buy Fashion and other personalized products.

In his view, logistics, third party payment and other online shopping supporting service links should keep pace with the development of mainstream retail enterprises, so that consumers can feel secure in online consumption.

At the same time, it also requires relevant departments to establish laws and regulations as soon as possible.

Lack of arrow companies in traditional retailing

With the rapid development of online shopping, large department stores have become a trend of network driven entity development.

However, Wangfujing department store's cautious attitude towards online shopping is a microcosm of traditional retailers' expectation and anxiety.

At present, the famous business enterprises including Wangfujing department store, Yintai department store, Xidan shopping center, Zhongyou department store and contemporary shopping mall have already opened their own online shopping centers. However, compared with the entity store business, the online shopping business of traditional business enterprises is developing slowly and relatively small.

Even the first batch of Xidan shopping arcade that launched online shopping in China has made reforms to the online "IGO5 network" recently, which is more in line with the needs of the market.

In the industry view, the domestic department stores enter the online shopping is not lack of funds, missing is no one has been recognized by the market can be successful.

If Wangfujing stores and other leading enterprises can open up a shortcut to successfully manage online businesses, the "virtual era" of department stores will really come.

Potential customers.

And the accumulation of suppliers' resources is the foundation of its online shopping business.

Online shopping industry storage service short board

According to AI consulting statistics, in 2009, the scale of domestic online shopping market reached 250 billion yuan, an increase of 93.7% over the same period last year, accounting for nearly 2% of the total retail sales of consumer goods.

According to another data, the total amount of online pactions in China last year was nearly 2 trillion yuan, and online shopping accounted for 1/4 share.

Business experts predict that during the "12th Five-Year" period, only the online shopping business will maintain an increase of 30%-40%, and the total scale will reach at least 2 trillion yuan.

This figure will be much higher than the total retail sales of domestic consumer goods.

Online shopping is likely to become a new cash purse for traditional retailers in China, where department stores generally adopt joint operation mode and profits are shrinking.

It is reported that when developing online business, Wangfujing department store has held several special meetings.

Behind the huge "money" scene of online shopping is hidden concerns about the mismatch of existing virtual paction matching services.

Zheng Wanhe said that the main business of department stores is retail, and how to change consumers' shopping idea as soon as possible is a problem to be solved in developing online business.

While developing consumers to buy relative standardized products such as cosmetics online, they are also willing to buy Fashion and other personalized products.

In his view, logistics, third party payment and other online shopping supporting service links should keep pace with the development of mainstream retail enterprises, so that consumers can feel secure in online consumption.

At the same time, it also requires relevant departments to establish laws and regulations as soon as possible.

Lack of arrow companies in traditional retailing

With the rapid development of online shopping, large department stores have become a trend of network driven entity development.

However, Wangfujing department store's cautious attitude towards online shopping is a microcosm of traditional retailers' expectation and anxiety.

At present, the famous business enterprises including Wangfujing department store, Yintai department store, Xidan shopping center, Zhongyou department store and contemporary shopping mall have already opened their own online shopping centers. However, compared with the entity store business, the online shopping business of traditional business enterprises is developing slowly and relatively small.

Even the first batch of Xidan shopping arcade that launched online shopping in China has made reforms to the online "IGO5 network" recently, which is more in line with the needs of the market.

In the industry's view, the domestic department stores to enter online shopping is not lack of funds, the lack of a set has been approved by the market can go to the success of the model.

If Wangfujing stores and other leading enterprises can open up a shortcut to successfully manage online businesses, the "virtual era" of department stores will really come.