The Unclaimed Claim Of Marketing Fable

　　 Marketing fable Unclaimed claim

If everything is new Western-style trousers What do you think the passers-by will react to when they are hanging on the bus stop? Israel A weird propaganda device came up by a garment factory hoping to promote their trousers. The citizens who take the pants and pick up their trousers praise the generous garment factory.

This is a $250 thousand publicity program. The factory hangs 1200 posters on men's and women's trousers in the bus stops of major Israeli cities, leaving the public to take them away. When the trousers were taken away, the posters displayed a picture of the trousers with the same style of trousers as they were taken away. Beside them, it was written, "I have been stolen. If you like my style, why don't you come to our pants shop to buy it?" the trousers were taken away in a short time. The public are interested in the photos and words left behind, while businessmen are waiting for the rewards after generous investment.

Revelation:

Let customers know themselves and establish their positions in the minds of customers. These are all things we need to do in publicity work. This story not only achieves the above two points, but also occupies the potential market. Although its free launch plan does not necessarily have immediate results, the customers who take the pants quickly build up their awareness of the brand. When changing or enriching trousers, they will definitely think of the brand immediately. As a result, it has occupied the potential market and blocked the opponent's attack. It can be described as "one arrow and three carvings".