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Marketing As A Lover.

2010/11/27 10:30:00 79

Marketing

  

Marketing

Like love, it's a psychological battle between people. Let's learn how to "men are not bad, women do not love".


In the current fierce market competition, every company has made every effort to win the favor of customers. Once the concept of "customer centred" has been put forward, it has been quickly regarded as a standard by different marketing people.

Sweet words, pervasive, blindly cater to please, annoying customers, and hate to escape.

Some marketers are always looking at customers with their eyes, and mumbling, "why do I have tears in my eyes, because I love you so deeply", so that I can't get goose bumps all over my body?


Everything has a degree, too much will produce an adverse effect.

Marketing is a psychological battle between people, so relaxed mind, necessary skills and indispensable entertainment spirit can get twice the result with half the effort.

There are more people queuing up in the crowded restaurants.

"Men are not bad, women do not love", love masters can be flexible in the love field, right and left, their experience is very worthy of marketing people to try to figure out and study.


  

Don't be too sticky about each other.

distance

Produce beauty


Distance produces beauty, and often meets with boredom, and it will not be particularly cherished.

An appropriate sense of mystery can enhance the attractiveness of customers, such as Coca-Cola's raw milk formula, which has been kept secret for some time, and even for some time to withdraw from the India market in protest against the pressure of India's government to announce its formulation.

Some experts think that Coca Cola Co is a mystery because it is easy to analyze ingredients in a laboratory.


Harry Porter and the Goblet of fire were completely kept secret before the official publication, but the more secretive they were, the more intense the public expectation was.

Book reviews are held for publication. The author is not allowed to accept any interviews. Overseas plations have been postponed for fear of inadvertently revealing the mystery. Even the information about titles, pages and prices has only been released two weeks before listing.

The details of the stimulus, including the death of a main character and Harry's opening of their emotions, were revealed to the salivating press by skill.

Printing companies and wholesalers must sign strict confidentiality agreements, and bookstores strictly comply with the prescribed time for book sales, so before the official listing of July 28, 2000, readers can only see through the locked windows to find the attractive cover to quench thirst.

Is it possible that readers who have been hanging up their appetite may not rush to buy at the first time?


 

But let's move on.

Independence


Some people say, "customer is God". What is God like? What kind of etiquette should we use to God? Should we crawl on the ground? Should we call three to nine? So wrong assumptions can lead to erroneous results.

Some marketers feel that they are seeking customers and feeling shorter than customers.

In the market economy, everyone is equal and voluntary. They have the right to change objects at any time. If our products and services do not meet the requirements of the other party, they will not be useful to others.

So it is good for him to believe that the other side is choosing us wisely.


A man who loses himself can not taste the sweetness of love, but he will be too low to accommodate too much.

Marketing is similar to that. To treat customers should be warm and sincere. Just like treating old friends who have many years of friendship, they should genuinely consider their customers, and be willing to serve their customers from the bottom of their hearts. At the same time, they should pay attention to maintaining equal relations between the two sides.

If you are too humble to let the other person feel you are not confident, your product and service must be defective. Even if you do not turn around, you will make more demanding demands.


Take the initiative in interaction and not be led by the nose.


A good lover will never lose the initiative to control the situation, and the marketing master should hold the same attitude.

Besides, sometimes customers don't know what they want? Henry Ford thinks: "if you ask customers what they need, they always say" a faster horse ", and not think of something called a car.

Customers are only single consumers and users. They may be very aware of their usage, but other customers and the whole market can not be very confident.

Marketers, who are engaged in an industry for a long time, have more information sources and more professional knowledge, so their professional judgment will be more accurate.

Therefore, sometimes we need to take this confidence and the bottom line and stick to our correct opinions instead of being influenced by the opinions of some customers.


 

Will play some new tricks, make

Emotional ups and downs


People who have been in love know that love is not just sweet, but sweet and sour, five flavours, which makes it more precious for a short time.

Which touching romantic movie is not the ups and downs of the plot, let the protagonist suffer all kinds of hardships, so that lovers will eventually get married, or even separate from each other, leaving behind forever regrets? So most people do not want to be dull and water like life.


Jobs and his Apple Corp have always maintained an arrogant and strong stance. Consumers queued up all night for product launches, etc.

ZARA the bestselling clothing style for each store is up to two pieces and will not be replenished after sale.

It not only satisfies the exclusive psychology of customers, but also makes it more decisive when buying next time.

Many of the styles of SWATCH watches belong to the global limit, and the molds are destroyed after the completion of the manufacture, which not only makes the owners more cherished, but also raises the trend of collection, which makes the brand's appeal more advanced.


Link: the 7 weapons of the king of sales


Joe Gilad (Joe Girard) has been the first in the world for 12 years in a row. So far no one can break the sales record of 6 cars sold on average every day for 12 consecutive years.

Here is Joe Gilad's summary of 7 kinds of weapons to sell:


The first weapon is the 250 law, and do not offend any customer in any case.

There are 250 people behind each customer, who are close relatives, friends, colleagues and neighbors.

Joe keeps the 250 laws in mind every day, holds the attitude of business supremacy, controls his emotions at all times, and does not neglect customers because of his customers' difficulties or his own bad mood.


The second weapon is a business card that sells everywhere to everyone.

Joe sends cards everywhere, at least two pieces each time. When the restaurant pays the bill, the business card is placed in the bill, and the business cards are thrown to the air in the games.

Because of the unusual, it is more attractive. If a person falls into the hands of a car buyer, the Commission will exceed the cost.

Joe believed that every salesman had to let people know what merchandise he was selling so that he could get more opportunities.


The third weapon is to create customer profiles and understand more customer information.

Record all the information of customers, their children, hobbies, qualifications, positions, cultural backgrounds and so on.

With these materials, you will know what they like and can make them talk and dance happily.

Customers will never be disappointed after a good mood.


The fourth weapon is the hound program, which turns customers into offline.

After the deal, he handed over the instructions to a stack of business cards and hound plans.

Tell the customer if the introducer comes to buy a car, each car will receive a reward of 25 dollars after the paction.

Thereafter, keep in touch and remind them that their previous commitments are still valid.

If a customer is found to be very influential, he will redouble his efforts to develop it into a hunting dog.

The key to a plan is to keep one's word, rather than to pay for it.

In 1976, the hound program brought 150 businesses to Joe. He paid 1400 dollars for hunting dogs and received a commission of $75000.


The fifth weapon is the flavor of selling products and moving customers with experience.

Joe always encourages customers to "sniff" the smell of new cars, so that customers can sit in the cab and touch them personally.

If a customer lives nearby, he will be advised to drive home and let his family and friends experience it.

According to Joe's experience, all experienced customers, even if they did not buy them, will soon buy them. The experience of new cars has made it difficult for them to give up.

Customers directly try, contact and operate, attracting their senses, and mastering their feelings.


The sixth weapon is honesty, honesty is the best strategy to sell, especially after customers can verify.

Qiao is good at grasping the relationship between honesty and adulation. In addition to sincerity, a few compliments can make the atmosphere more enjoyable and easier to sell.


The seventh weapon is a monthly card, which Joe believes is a continuous process.

Salesmen continue to care about customers after the paction, which will make business bigger and bigger and customers will be more and more.

Joe will send 12 different cards to customers 1 years and 12 months, with "I like you" forever.

If Jo Gilad appears in your home 12 times a year, you will think of him when you want to buy a car.

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