Underwear Sales Promotion Strategy Is Exquisite.

For a time, the size of the climbing album was popular among the underwear enterprises, so the album was bigger than one, and some even big enough to be a quilt cover.

For a while, companies in the South have been doing special spray painting, and some underwear enterprises in the South China Sea even bought their own inkjet printer. They sold the portrait of beauty underwear models with the advantage of low cost day after night, and then sent them to all the major stores in the country.

Now, most of the companies have offered free print for customers.

As soon as I enter the underwear store today, it is really colorful and beautiful.

For a time, the industry was particularly popular with underwear show. Ttiumph came to a dream drunk bridge. It was a great sensation. Later, love came in. "

I also believe that one day, the advertising industry will be popular in the underwear industry, but by that time, it may be a competition of brand strength, and it may also be the time for the whole industry to improve comprehensively.

But nowadays, the most popular thing in underwear industry is sales promotion, and the promotional activities of various brands are becoming more and more intense.

How are underwear brands?

Promotion methods and skills

First, the choice of promotional gifts.

Most of the target consumers of women's underwear are women, who can consume brand underwear. Most of them are women with a certain economic ability and a better sense of consumption. Our promotions are targeted at them.

So, first of all, we need to understand the love of this woman.

Because the price of the second tier brand is limited, the cost price of the promotional gift can not be too high, so we can not win the competition.

A company in Yanbu once launched a promotional campaign to "trample on villains". I think it is more successful.

Its gift socks are actually very simple, but it is embroidered with a villain at the bottom of the stockings, and then with a story about stepping on a villain, the socks become different and become a pair of auspicious socks.

It was launched just during the Spring Festival and was very popular with consumers.

I have also seen a brand that has bought underwear to send mini radio, and has also advertised in the media. It seems that some brands follow up and imitate later. I feel a little puzzled.

In the era of popular digital products such as MP3, there are still a few women who are willing to take a radio to listen to it besides poor students. The small radio obviously does not have the same sound effect as those big equipment.

So, if this gift radio is to achieve the sales promotion effect, it is afraid that it will be a bit difficult.

It is said that some consumers receive gifts and give them toys as a child.

The cost of a small radio is 6 yuan or 7 yuan. The same price can be changed to other small promotional gifts, which may attract women.

Promotion means are very similar.

The operation of front-line brands is mainly based on shopping malls, and sales promotion activities are numerous, discount, coupons, gifts.

But the most lethal marketing methods are definitely discounted. Our Chinese people are still very sensitive to the price. It is said that many brands now sell more than the sale of premium products in the mall.

Even Ttiumph, the brand leader, has lowered its arrogant head and has often introduced some special items to "reward" consumers.

Because of the scale, the big splash sales promotion is difficult to see in the underwear industry.

Restricted by cost, the promotion of second line brands is relatively simple, and large scale discounts do not dare to come unless some brands want to commit suicide.

What promotional activities are your company going to do next holiday? Many businesses may be puzzling about it.