"Fa Shi Fei" Sales Network Throughout The Country.
Yesterday, in Shanghai friendship mall. FA Shi Fei The store opens its doors. This is already the 318th stores in the past three years. At present, the sales network of France is spread all over the country. brand Extension market In the first 9 months of this year, sales increased by 30% over the same period last year.
Founded in 1996, Jiangsu FA Shi Fei Garments Co., Ltd., located in Taoyuan Town, Wujiang, is an enterprise specializing in the production of women's sweaters and cashmere sweaters.
More than 300 out of 3 years, according to the reckoning, on average, every 3 days there is a "Fa Shi Fei store".
At present, France has already set up branches in 14 provinces and cities such as Beijing, Gansu, Shandong and Henan.
What made FA Shi Fei have such great courage? In just three years, he spread the sales network all over the country. In the words of Li Hua, deputy general manager of the company, he relied on the brand.
Since he was awarded the "China famous trademark" in 2007, FA Shih Fei has been awarded the "top ten fashion brand of Jiangsu" in last year's international clothing festival in Jiangsu.
Relying on R & D and technical pformation, FA Shi Fei has gone out of a new way to develop brand and expand the market.
In the computer of the FSF R & D center, there is a huge international women's clothing database. Before the development of the new women's clothing every season, the R & D personnel will send out the styles of the previous years to analyze the latest trend of the year.
The world-class fashion centers in New York, Paris, Milan and Tokyo are also the destinations for regular inspection by the team.
"We have applied for nearly 1000 patents each year, and R & D investment accounts for 70%."
Li Hua said.
This year, FA Shi Fei also invested 5 million yuan to start weaving and weaving women's clothing, pforming from knitted cashmere to woven women's clothing, single series to full range of garments.
It is understood that since the beginning of this year, the fund invested by the company has reached 7 million yuan.
The advantages of brand building coupled with large-scale sales network are soon reflected in economic benefits.
Two months ago, FA Shi Fei ordered 16 multi system computer looms from abroad, each worth nearly 500 thousand yuan.
On the twelfth Jiangsu international costume festival held recently, the 90 more boutique women's clothes promoted by FA Shi Fei immediately signed 5 cooperation partners.
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