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Yang Zhaohua: How To Build An Independent Brand Home Textile Enterprise To Open Up The Domestic Market?

2010/9/26 15:26:00 60

September 19, 2010 "2009-2010 China"

Textile and garment enterprises

The 500 top competition conference and the 2010 China Textile and garment circulation model innovation forum was held in Haining, Zhejiang. The forum was hosted by the people's Government of Haining city of Zhejiang province.

At this forum, China

Home textiles

Yang Zhaohua, chairman of the industry association, published the theme: how to build a domestic brand textile enterprise to expand its domestic market.

Yang Zhaohua: as the home textile industry, just two experts have raised a lot of clothing brands. As a whole, the brand channel development of our domestic clothing should be ten years ahead of the home textile industry. The home textile industry has been paying much attention in recent years.

Brand channel

Construction.

In the current situation, there are three listed companies from last year. They basically go direct and join, and from department stores, department stores and curtain fabrics to the building materials market and franchised stores. From these cases, they have been walking for ten to fifteen years.

By 2009, the total output value of home textiles has reached 978 billion yuan, of which only 15% is exported. It should be said that the home textile industry is very dependent or wholly dependent. Most of the development brought about by China's domestic demand has increased more than 20% from 00 to 08 years, and has reached 11.3% in the most difficult 09 years. From the data of the first half of this year, it is a very gratifying achievement. How can we do this good development base and such a process?

　　如果渠道不创新，慢慢会形成一个类似瓶颈，因为现在我们看到很多也接触多很多的消费者，现在发现他买东西不方便，我要买床品可能到百货公司，对于一线城市来说，可能二三线城市有专卖店和超市解决，买毛巾大部分是在超市解决，要买窗帘布的时候没有办法只有建材市场去，可能每个人都有这种体验，他去委托设计师帮他设计的时候，或者他在刚刚买到一套房子在他脑子里怎么有一个初步的设想，怎么来营造一个生活环境的时候都是非常美好的，当他实践的时候采购实践的过程当中，问题全出现了，要么超预算，要么我想要的东西买不到，当他把这些地方都走遍了以后，把所需要的商品买回来的时候突然发现跟他脑子里原先的想法不对，或者是跟设计师的想法不对，很痛苦，非常非常痛苦。

Just now, two professors and teachers have mentioned, now the international big brands are advocating a life style experience Museum problem, in fact, is to create a way of life, I have been talking about China's home textile industry should shoulder the responsibility of improving the quality of people's lives, because after all, we have eight hours or even more time to spend in the family, if the day is very busy, returning home is still a mess, how is this life?

If we adopt a kind of environment design and a home textile product matching and create a very comfortable environment, or a very pleasant environment is to relieve fatigue, it is very necessary for us to explore channel innovation at this node. Next, there are so many practitioners who may give us more inspiration. Thank you.