Experience Sharing: Three Points For Attention In Joining Brand Sweaters

Many people

First,

1, is the brand style suitable for the local market? What is the competition status of local products?

2, what is the competitive advantage of the sweater price in the business district you choose?

3. What is the integrity and continuity of the product? Look at the previous and last season's products.

4, clear positioning?

5, we should choose more sweaters from different styles to do the inspection of Brand Company.

Two. Part of manufacturers:

1, what is the credit rating of sweater brand manufacturers?

2. What is the shipping capacity of the production base?

3, how is business strength?

4, what is the profit space and the importance attached by manufacturers to price protection?

Three, shop part:

1, location: to grasp the "passenger flow" is the principle of "money flow". The location of shops is very important, which can almost determine the survival state of the storefront.

Under normal circumstances, consumers will choose clothing centers and shopping streets when they shop, because there are many sweaters available for comparison.

This is also determined by the shopping psychology of consumers.

Therefore, we should consider choosing the former.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

2, imports should be broadened so that shops can be better publicize. The most important thing for brand sweater publicity is to shop at stores, and other advertisements can save money.

We need to consider whether customers can browse goods freely and comfortably when they enter the store. The distance between main lines should be above 1.2M.

3, rent and tenancy: high rents really increase business costs, and increase business pressure and risk. We must have a good calculation of investment projects and see that space can not do business in gold and flourishing shops.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

4, design and effect should be done well, not to save 5000 but not to do well. Selling to sweater is not only a place for sale, but also a display of personality.

The design style, props, lighting and so on of the store show the quality of the sweater, improve the added value of the brand sweater, and bring pleasant feelings to the staff and customers.

External lighting and window are also the focus of the brand store in recent years, the fitting room: the place that has to be mentioned, the fitting room can be said to determine whether the sweater can be sold out of an important link, so the details must be paid attention to, it is recommended to pay attention to the privacy questions; put a pair of more convenient towed high heels; can take the head of the mirror and comb; hanging hook and stool this is a very early talk.

In addition to a comprehensive understanding of the market, we should also pay attention to the following aspects:

1, we must do our best to act in a friendly way, that is, we often say that your eyes are better.

2, first purchase must be good, do not blindly enter too much goods.

3, choose the right direction and work hard to know what you want. What does the market need?

4, capital preparation should be adequate. This is a necessary backup for success.

5. The best season to start is before the prosperous season.

6, planning partners and sales partners should choose carefully.

7, the financial statistics and analysis must be done well. In fact, you only need to ask if you make a daily report? More than 85% of the women's clothing operators will tell you No.

Not to mention product analysis and customer purchase analysis, all the things that are said are all roughly or exaggerated.

In fact, more details still need to be grasped by oneself, or experience is more important.