Shoes Enterprises Want To Achieve "Price Volume" Two Sets Of Actions

　　 Reporters learned from the industry that at present, some shoe manufacturers in the market have been developing high-end products with high price, and are expected to be launched during the Asian Games in November this year, so as to achieve two price increase.

　　  "Price volume" two sets of actions are not difficult.

　　 On the 16 day, the company released its interim results. The data showed that the average wholesale price of the brand footwear products reached 96.9 yuan, up 2% from the first half of last year, while the sales volume reached 18 million pairs, representing an increase of 9.3% over the first half of last year. A few days ago, China International Holdings Limited also released the relevant data of the fourth quarter of 2010. The data show that in the series of products, the most important series of orders with running shoes are the most significant, not only the sales volume has increased by 30%, but also the average selling price has increased by 10% overall.

It is understood that some products, such as 360 degrees, Hongxing Erke, and so on, have raised the selling price to varying degrees. According to the data released by several companies, the average selling price of most footwear and clothing products has increased by nearly 10% over the past year, while the corresponding sales increase is more than 2 times the price increase. At the same time, the price of shoes and shoes of small and medium-sized brand shoes enterprises has also gone up.

　　 Raise price by fighting at the same time Marketing Upgrading

The reporter learned from the shoe industry association that the price increase of shoes was mainly due to the rising cost of raw materials and labor since the beginning of this year. "This year, the cost of shoe materials has risen by about 10% to 15%, and the wages of most shoemaking enterprises have increased by nearly 20%." According to the analysis of relevant persons.

　　 Introduction Star Strategy expects success

At present, Peak To some extent, shoe manufacturers and other enterprises have achieved the scale effect, the way of bargaining ahead of schedule, and buying raw materials in large quantities, so as to control the production cost.

In addition, the recent promotion of star products through sports stars and sports events to raise the selling price is also a way for shoe companies to pass on cost pressures, raise prices and keep sales.

According to reports, at the just concluded order meeting, the company said that it will also launch a product in 2011 in the first quarter of the year to further enhance its brand image and its selling price in the domestic and foreign markets. The cost-effective basketball star product will be 50 yuan to 150 yuan higher than the original product price.