Innovation Of Home Textile Marketing Mode: Community Chain Store

As we all know, home textiles and household appliances belong to durable consumer goods, and the consumption frequency of home textiles is even greater than that of household appliances. It is not impossible to sell durable goods as fast selling products. The sale of products such as mobile phones and televisions has already set an example for home textiles. The innovation of the channel mode of Gome Electrical appliances has realized the centralized and fast sale of household electrical appliances.

According to the authoritative department's research results, 2-3 home textile industries have been launched. Home textiles The community store project is based on the world's largest home textile production and marketing base and the "community 366" community franchisee model of Jiangsu's "home textile capital".

Family 366 draws on " Gome "Business operation mode", and its innovation, development, applied to its own marketing practice, the traditional shop sales and online direct marketing organically combined.

The advantages and development ideas of community franchisees:

1. close to users, suitable for residents' living needs: the community is a place where people live and live together. Management Medium range household textiles with complete series, new colors and reliable quality meet the daily needs of residents and purchase requirements for home textile products.

2. small investment, low risk, and more flexible operation: the home textile community store needs small business area, low store rentals, supermarket style display and operation pattern, low decoration cost, "small batch and multi variety" commodity layout, quick turnover and low inventory pressure, and can adjust products timely according to the actual sales situation.

3., three dimensional marketing, revenue channel width: three dimensional marketing new mode, online direct sale, catalog mail order, membership marketing synchronization, seamless coverage network all target groups, occupy the regional market.

4. the marketing management service platform is fully open: a comprehensive open marketing management service platform, specialized agent channel, convenient for community store agents to use the platform to conduct product exhibition, information release, transaction negotiation, publicity and training, customer service and other business activities in real time to achieve the goal of intelligent and efficient and reduce the gain.

5. policy support, the whole process of improving services: granting exclusive agents, online shopping and preferential development of neighboring markets, etc., regularly issuing products manuals, posters, promotional materials and other information to assist in business development. Easy operation and no worry after sale.