Analysis Of Sportswear Attention In The First Quarter Of 2010

Search engine is one of the three Internet services most commonly used by Chinese netizens. In providing information retrieval, search engines have become a window for hundreds of millions of netizens to express their desires and interests.

As the first market search engine in China, Baidu responds to hundreds of millions of search requests per day. The database of search keywords established by statistics can largely reflect the concerns and interests of Chinese netizens.

Recently, Baidu Data Research Center launched the 2010 Q1 sportswear industry report, and analyzed the Internet users' search for sports apparel in 2010 1~3.

The report starts from the general situation of sportswear industry, the brand pattern of sportswear, product characteristics, the attributes of netizens and the key case studies of search and sports apparel, and thoroughly interprets China from a new perspective.

International brands are highly concerned.

Product information retrieval accounted for 45.25%

Sports apparel industry search index in the first quarter of 2010, the average daily search volume was 318741 times.

According to the content of Internet users' search, sportswear brands most concerned by netizens in the first quarter of 2010 were mostly international brand products, accounting for 70.78%, while domestic brands accounted for only 29.22%.

Analysis of search keywords shows that in the first quarter of 2010, netizens searched for sports apparel mainly focused on the retrieval of products (45.25% of search volume), official website (22.02% of search volume) and brand (18.66% of search volume).

At the same time, Internet users also have demand for stores, agency / affiliate and product advertisements. The total content of the three categories accounts for 8.83%.

Nike has a clear lead.

Lining's attention ranked fourth.

In the first quarter of 2010, Nike was most concerned about sports apparel brands. Netizens were most concerned about it. They ranked first with 26.98% of attention, followed by Adidas, and accounted for 15.50%; third ranked CONVERSE, and Internet users accounted for 9.40%.

From the daily average search volume, Nike has been pulling away from other brands and firmly occupied the position of industry leader. In the first quarter of 2010, Nike's average daily search volume was 86112 times, Adidas and CONVERSE daily average search volume were 49527 and 29985 times, Nike was 1.7 and 2.9 times of Adidas and Adidas.

Netizens prefer leisure products.

Footwear becomes a master product.

According to Internet users' search keywords, in the first quarter of 2010, netizens were more concerned about casual sports apparel products, accounting for 60.07%, and 39.93% of sports products.

The most concerned brands of sportswear are Nike, astas and CONVERSE.

Compared with the overall brand, Internet users are more concerned about Nike's leisure products, accounting for 45.16%.

Sports brand, the first quarter of 2010, Nike's dominance was more than 60%, far ahead of other brands, indicating that Nike was obviously in the dominant position in the field. Second, Adidas accounted for 10.06%, and badminton professional brand Yonex also had a place, ranking third, with 6.24% of attention.

From the attention of different categories of sportswear products, we can see that footwear products have the highest degree of concern, accounting for 75.94%, 15% of clothing products and 4.24% of sports bag products.

Netizens prefer leisure products.

Footwear becomes a master product.

According to Internet users' search keywords, in the first quarter of 2010, netizens were more concerned about casual sports apparel products, accounting for 60.07%, and 39.93% of sports products.

The most concerned brands of sportswear are Nike, astas and CONVERSE.

Compared with the overall brand, Internet users are more concerned about Nike's leisure products, accounting for 45.16%.

Sports brand, the first quarter of 2010, Nike's dominance was more than 60%, far ahead of other brands, indicating that Nike was obviously in the dominant position in the field. Second, Adidas accounted for 10.06%, and badminton professional brand Yonex also had a place, ranking third, with 6.24% of attention.

From the attention of different categories of sportswear products, we can see that footwear products have the highest degree of concern, accounting for 75.94%, 15% of clothing products and 4.24% of sports bag products.

Netizens prefer leisure products.

Footwear becomes a master product.

According to Internet users' search keywords, in the first quarter of 2010, netizens were more concerned about casual sports apparel products, accounting for 60.07%, and 39.93% of sports products.

The most concerned brands of sportswear are Nike, astas and CONVERSE.

Compared with the overall brand, Internet users are more concerned about Nike's leisure products, accounting for 45.16%.

Sports brand, the first quarter of 2010, Nike's dominance was more than 60%, far ahead of other brands, indicating that Nike was obviously in the dominant position in the field. Second, Adidas accounted for 10.06%, and badminton professional brand Yonex also had a place, ranking third, with 6.24% of attention.

From the attention of different categories of sportswear products, we can see that footwear products have the highest degree of concern, accounting for 75.94%, 15% of clothing products and 4.24% of sports bag products.