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The Most Eye-Catching Sales Of Women'S Wear

2010/7/8 11:27:00 34

Clothing Agent Survey

In order to further understand the development status and expected targets of garment agents, a questionnaire survey was conducted on agents in North China recently, and the brand specialized markets in Guangzhou and Changshu were visited.

Of the 150 questionnaires issued, 92 valid questionnaires were collected.

Among them, 90% of the agents are distributed in North China and East China. The survey and analysis show that the clothing industry has a certain understanding of North China, East China market and agents.

reference value


The survey was conducted at all levels of the first tier cities.

Agent

Mainly, the two or three level city is supplemented.

The respondents concentrated on the regional agents, and they focused more on surrogate dresses.


The questionnaire will divide the investigated agents into 4 types. The survey results show that the number of regional agents is the largest, accounting for 39.6% of the total, 24.2% of the total agents in the country, 23.1% of the total agents at the provincial level, and the lowest number of distributors, accounting for only 13.2%.


Agent in the survey agent

Lane Bryant

The largest number of people accounted for 71% of the total number, the number of agents for casual wear and children's wear was the lowest, 2% and 1% respectively.


Because of the large market capacity of women's products, women's clothing

Strong desire for consumption

The profit is higher than that of other categories of clothing, and the degree of differentiation of women's clothing market deepens. This survey selects more samples of women's clothing agents.


Among the respondents, most of the age groups of the agents were 20-49 years old, mainly in the age of 30~39, with a total of 50 young people.


From the perspective of regional distribution, the agents surveyed were mainly in North China, accounting for 90% of the total.

The number of agents in the first tier cities is the largest, accounting for more than half of the respondents.

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