Dolce&Gabbana And Martini Cross Border Cooperation To Enter Beverage Industry
Italy fashion designer Dolce & Gabbana is working with Bacardi Ltd's (Bacardi) Martini vermouth to launch the first cooperative brand beverage this month as one of the two rare combinations of diversification initiatives.
The Dolce & Gabbana fashion company announced in June 10th that the beverage designed and tested by Domenico Dolce and Stefano Gabbana is on display at the upcoming Milan men's fashion week.
Dolce & Gabbana said in a statement, "as a result of the joint efforts of both sides, this new cooperation project further strengthens the partnership that the two sides started ten years ago".
Under the global financial crisis, many fashion companies will expand their businesses to expand their customers in jewelry, tableware or hotels. However, the combination of Dolce & Gabbana two fashion designers is cautious about diversified development.
This drink marks Dolce & Gabbana's entry into the wine and spirits industry. This is also the second cooperative brand product after they launched a mobile phone with Motorola five years ago.
As part of its partnership with Martini, designers opened bars and stores in Milan and Shanghai and launched a men's wear series.
Bacardi, located in Bermuda, is privately owned and owns Martini absinthe brand. The company will be responsible for producing and selling this brand of new beverage.
Dolce & Gabbana will hold the 20th anniversary celebration of brand men's clothing series from 19 to 20 June.
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