K-SWISS Held A Big Road Show

The new Zhengzhou Mart store brand depth marketing mode will usher in the fourth stop, and this time it will cooperate with the high-end sports brand K-SWISS of the United States.

K-SWISS started in 1966, and the Bona brothers of Switzerland created the world's first double leather tennis shoes, becoming the pioneer of tennis shoes.

At present, its products include sportswear, shoes and so on. It has become an internationally famous leisure sports brand.

In June 26th, K-SWISS will hold a large roadshow in Zhengzhou New Mart, which is also the first time the brand is in Zhengzhou.

At that time, more than 60 kinds of new autumn and winter 2010 will be launched in Zhengzhou. At the same time, gymnastics world champion Li Ya and Fan Ye will also appear at the event site and sign for sale on the spot.

Song Jiwei, manager of the five floor of New Mart store in Zhengzhou, said that besides the new product release and Olympic champion signing, the promotional activities of roadshow activities are also very large, such as sending 288 yuan to 180 yuan. In addition, during the Shopping week of the five floor sports and leisure activities, K-SWISS will be the top priority of the event.

It is understood that this roadshow is the New Mart Zhengzhou general store following the Ecco (ECCO) large-scale exhibition, Crocs (Carlo) World Cup new product exhibition activities, and nine Muwang road show activities, another marriage of a single brand of deep marketing activities.

"Deep marketing is to focus on a single brand, the ability of the whole store to do activities for a brand," point to point, "and then enhance the characteristics of the whole store.

Song Jiwei said, "this marketing mode is more targeted, and it will benefit more consumers, at least on the level of activity, it will make people feel new and special."