Shoe Enterprises Seek To Build Channels And Widen Market Share

　　经历了年底的蹉跎，2010年迎来了春暖花开的大好季节，而这也是企业一年意气风发、施展拳脚的关键时刻，对于制鞋企业而言，营销策划能否在这一季播种取得新的突破是至关重要的。

"In the first quarter, it will be a good year to win," which is the golden age of shoe marketing.

The favorable situation of "time, place, place, and benefit" is the prerequisite for shoe enterprises to do business marketing promotion and brand communication.

For the majority of shoe manufacturers, channels are always the battleground of finished shoe enterprises.

The important marketing measures during this period are related to the strategic significance of the whole year.

Today, with the popularity of shoe brands, shoe companies should stand out from thousands of competitors. Besides having first-class product quality and distinct product image, it is more important to pass product related information to consumers through sales terminals, attract consumers' eyeballs, and gradually cultivate consumer loyalty. After word of mouth, brand value and influence will be improved accordingly.

On the basis of both business interests and comprehensive interests, we should combine business promotion with channel construction effectively while enhancing our overall influence and spreading our unique cultural connotations, so as to achieve mutual promotion and win win in a comprehensive way, rapidly enhance brand influence and shape brand authority.

It is understood that in terms of channel development, Anta continues to maintain its leading position in the two or three line market.

In the past year, Anta has added 951 authorized retail outlets, with 5667 storefronts and 31.7% to 571204 square metres of shop floor area. This year, Anta will further expand its distribution network, and plan to increase the number of stores in the prime locations of the main market, and further enhance the image and area of the store.

There will also be more Anta sporting goods stores, fashion shoe stores and sporting goods retail outlets in areas with consumption and growth potential.

We have seen that Anta, which has a "smart" shoe marketing plan, has made full use of a variety of excellent weapons, efforts to tap its own business characteristics, or with the help of external high-end resources, to create a strong brand image and industry influence.

First of all, in the process of accumulating market resources, we should orient the development goals of our brands and strengthen our brand development. Secondly, we should vigorously develop terminal stores, pay attention to the improvement of human resources management and profitability, and lay the foundation for further expansion of market share in the future.

Admittedly, channel terminal is a window for shoe companies to display products and publicize brands. Only by doing well in channel construction and using all resources to improve sales terminals can consumers get good reviews, thus consolidating the brand position of shoe enterprises.