Is Guangdong A Big Province Of Leather Making And Brand?

The independence of "industry" and "business" is becoming more and more specialized.

According to recent reports, a research report on China's well-known trademarks and famous brand products released by China Brand Research Institute shows that although Guangdong's footwear industry and other four industries play a pivotal role in the whole country, there are few "well-known trademarks in China".

      大体说，各省份“中国驰名商标”或“中国名牌产品”数量的多少，与当地的GDP高低呈正比关系。广东、山东、浙江、江苏4个GDP大省，“中国驰名商标”和“中国名牌产品”的拥有量也在全国遥遥领先。

      据统计，“中国名牌产品”分布，广东列第三的位置。尤其是广东家电行业的中国驰名商标和中国名牌产品数量均居全国第一，表现出在该领域的绝对优势。2005年广东省皮革、制鞋行业规模以上企业1374个，工业总产值679.20亿美元，占全国同行业19.65%，出口创汇114.87亿美元，占全国同行业35.12%。

According to the estimation of the whole society, there are more than 20000 enterprises and two million employees, and 4 billion pairs of shoes are produced each year (nearly three billion pairs of them are exported), accounting for nearly 50% of the country's total, and 700 million leather goods and bags, accounting for more than 60% of the country's total.

"Ten pairs in the world"

However, the research of China Brand Research Institute shows that in the four industries of furniture, toys, clothing and shoes, its output is very important in the whole country, but the famous brand is very few.

According to statistics, Guangdong leather, footwear, luggage, leather clothing and other industries have BELLE and Kaiser two Chinese famous brand products, three national inspection free products, 14 Guangdong famous brand products and 19 Guangdong famous trademarks.

      为何广东鞋革行业会出现这种“制作大省品牌小省”的局面？

According to experts, Guangdong's furniture, toys, clothing, footwear and other industries "re production, light brand" performance is actually a microcosm of China's brand building.

At present, although China has nearly two hundred products ranked first in the world, it is an undisputed "big producer". However, due to the lack of core technology and brand support, many of the products made in China are at the lowest end of the industrial chain.

The author thinks that although this comment is correct, it is "aware of it but does not know why it is so".

      第一，广东虽然年产40亿双鞋，但却有近30亿双出口，台资、港资企业大多属于加工贸易，一般贸易不到出口量的半数。中国鞋在全球产业链的分工中目前只占有了制作环节的优势，因此出口加工与品牌基本无关。这部分产品不能作为评判对比的基数标准。

Last year, EU's Chinese shoes.

      第二，广东内销企业中不是缺乏品牌，而是热衷于代理洋品牌或者制作洋品牌。比如业内都知道五大国际品牌金利来、花花公子、鳄鱼、梦特娇、皮尔卡丹，每年都有数亿元的销售额，在全国的各大商场的销售榜单上通常都排在前列，但大家也知道这些品牌的营运总部大多设在广州。其他如都彭、袋鼠、啄木鸟、老人头、华伦天奴、圣大保罗等也大多产自广东。这些“国外开花国内香”的品牌如何能够理直气壮地争创“中国名牌”或者“中国驰名商标”？业内公认，广州是国内皮鞋的信息中心、开发中心，同时也是品牌中心，但这个品牌中心从国家层面上该如何认定值得商榷。

      第三，广东内销其实在行业内早已具有了相应的市场地位，比如，鹤山的高档真皮男鞋、惠东的时尚女鞋、南海、龙岗的高档真皮女鞋、东莞的外销品牌鞋等。但这些行业地位不是属于具体某个企业的而是属于该地区的，生产企业大多扮演着接单贴牌的角色，只从事于生产环节，在流通和零售环节投入很少。

For example, many brands in Wenzhou and some brands in the clothing industry will take

Fourth, "

Therefore, in terms of business, the market brand is brand; in terms of industry, the industry brand is also a brand.

It is precisely because the shoe industry in Guangdong is too big and too deep for water to make the most complete and just comment on the current situation of "making big province and small brand".

Editor: vivi