Home >

Three Realms Of Marketing

2008/8/5 14:39:00 26

In September of last year, I wrote the first article of the title, from the title of "marketing engineer", I put forward the view that my marketing is simpler and better.

Half a year ago, I read an article on Shen Kun's blog that "marketing is not complicated and planning is simpler". I believe this is also a deep conclusion of Shen's marketing work over the years.

After reading the full text, I feel that my views coincide with that of Mr. Shen. Here, I also have the idea of continuing to write this article.

Simple, easier said than done, I always think that "simplicity" is a realm, without experiencing a lot of grind and grope, and without careful study and summary, we can not reach this marketing level.

So I think what Shen said is simple and very people think marketing is simple sales, but after the painstaking exploration summed up the essence.

The first level of marketing is to see mountains as mountains and water as water.

Marketing is simply thinking that marketing is selling its products, and many people who have been selling it for many years also think so.

Why?

Because they did not realize the essence of marketing, they only saw a result, that is, the product was sold out.

Marketing is about operation and operation, and sales is just the result.

In Mr. Shen's article, we put forward the concept of marketing essence: making money in the long run and continuing to grow.

I also play a big axe in front of Luban. I think there is a narrow side of Shen's concept. In my mind, marketing is a collection of all efforts made by consumers to continuously recognize and buy your products or services.

Making money and growth are the result of operation and operation of the battalion.

If we simply look at marketing as a simple thing, it is childish, and we do not understand marketing or marketing.

Look at the international marketing master Kotler's "marketing management" know that marketing is not a simple knowledge, just his longitudinal marketing works is enough to learn in China for more than 20 years.

In theory, after reading marketing management, we understand every link and process of marketing, but we need to combine the reality with marketing under the guidance of marketing management.

The second level of marketing is to see that mountains are not mountains, but water is not water.

This is the stage of most marketers. They wonder what kind of marketing is the most effective.

Understand the point marketing theory, also experienced some market training, like to use a variety of marketing strategies, adding some professional terms in the phrase, is the status of this marketing stage.

However, the result is not very ideal. They use more fancy strategies to target them, and of course they are even more confused.

What is puzzling?

The more ways they use them, the more they can't see clearly and fail to understand what consumers really need.

What is marketing?

Sales promotion is not, nor is propaganda promotion. This marketing seems a bit mysterious.

What's the reason?

Too obsessed with marketing the perfect process and method.

Some people have a little marketing base, like marketing a huge project, from research to strategy and strategy, in good order, but ignore the most important point: profitability.

The third realm of marketing: mountain or mountain, water or water.

After the first stage of disregard and the confusion of the second stage, I finally realized that marketing is really learning.

The mountain or the mountain, the water or the water, is just how you understand and use it.

This is also the way and the resources that Mr. Shen said is not complicated in marketing, setting goals and achieving goals, and actually doing it.

In these three stages of marketing, I feel that it is most appropriate to use Wang Guowei's "three realms of learning" to describe it as the most suitable one: last night, the west wind withered up the tall trees and looked up the skyline, and the clothes were widening.