General CEO: There Are Still Three Advantages To China Business.

GM is seen as a symbol of American strength for nearly a century, but is now on the verge of bankruptcy.

Under the pressure of the US government, in March 30th, CEO Wagner abruptly announced his resignation, and the new CEO was in danger.

What kind of path GM will take in the future determines the fate of the US auto industry.

Recently, CCTV "rock pine watching the United States" shooting group went to the United States and interviewed the chief executive of General Motors Corporation, Han De Sheng.

Han Desheng asked: "it's hard to say which is the most difficult, but I think we've had very intense exchanges over the past few days, and it has taken a long time to explain to people, and to ensure that they understand our situation, what we need to do, and concentrate on it, and we don't have much time."

GM has only a very short time to prove that it does not have to enter the bankruptcy protection process, but Han Desheng said that if it had to carry out bankruptcy protection, GM would do so.

Han Desheng believes that the two most important things at present are to complete the reform plan of General Company. The second thing is to let taxpayers have confidence in general motors. This is the first thing that needs to be clear about two things.

At the General Motors Heritage Center, we can clearly touch the brilliance of general motors.

As the world's largest automobile company, GM has created numerous first.

Entering the work of General Motors has also been the dream of many Detroit people.

In general, employees enjoy free medical insurance, including retired employees; in general, workers can still receive 95% of their wages during their unemployment period, and they can remain unemployed for an indefinite period.

But now, GM has lost its glory.

According to the financial statements released by GM at the end of February this year, GM's net loss of $30 billion 900 million last year is the second largest loss in the company's 100 year history.

By the end of 2008, GM had only more than 14 billion dollars in cash, forcing the company to maintain its cash line.

What happened to GM, the symbol of the American dream and the representative of American strength?

In Han Desheng's view, what led to the current predicament of General Motors?

Han Desheng said, "I know I always make mistakes, but in my work life, we should learn from mistakes.

We need to look back and think about how we can continue to develop. We need to look ahead and take the time to think about the future, what consumers expect of us, what taxpayers expect of us, and what we need to do.

As part of the auto industry in the next one hundred years, whether in the US, China, Europe or Brazil, we will focus on the future development. Therefore, indulging in past mistakes will be of no help to us and we should look ahead. "

In fact, Han Desheng has been playing the role of firefighters in recent years, including the negotiations with the United Auto Workers Union in 2007, the bankruptcy of GM's parts supplier, Delphi, and negotiations with general creditors.

Han Desheng, a 50 year old financial man, was also known as "universal Gemini" and Wagner as a successor in his early years.

From chief operating officer to CEO, not only is the change of job status, but also the greater responsibility.

Han Desheng, who has served as the head of GM Brazil, Asia Pacific and Europe, has moved to Singapore from Singapore to serve as chief executive of the Asia Pacific region. Han Desheng has accelerated the development of GM in China.

In recent years, the fate of GM as Shanghai's 50% capital has also affected many Chinese consumers and distributors.

If GM fails, what will GM's destiny in China be?

Han Desheng said, first of all, we have very good cooperation with China. Our partnership with Shanghai Automotive Industry Corporation (SAIC) China Shanghai GM and Wuling general is very important. They sell a lot of cars and provide good service for customers, which is very successful and will continue.

So we have a very good partnership with SAIC. We have developed many excellent products, including Buick, Chevrolet and Cadillac. There are Wuling General Motors in small business vehicles, so I think Chinese consumers should be confident, because such a good partnership can provide good support when buying a car. This is the first.

SAIC is a very important partnership for the future. We will continue to work with Shanghai Automotive Industry Corporation (SAIC) to start business vehicles.

From our cooperation with the Shanghai Automotive Industry Corporation (SAIC), we believe that not only in the past 15 years is an important part of our trade, but in the long run, we can achieve further success.

What is the advantage of GM now?

Han Desheng said: "first of all, globalization technology, we have the ability of technology coordination and development in the world, we will continue to develop globally, we have very economical automobile and truck products, can produce and sell in the existing market, so we are very excited about the products we have, such as Buick Regal of China and Chevrolet of the United States, not only in 2009, including 2010, but now a large number of products in the market have guaranteed the demand.

Second, we have a broad consumer base. Over the years, we have bought our cars and trucks. We still have good car dealers. So we must make full use of these advantages. This is another important advantage we have.

Third, I think in addition to globalization technology, it is also important to understand the market, more importantly, we listen, we need to listen and understand the consumer's thoughts, and adjust according to this timely, this is what we have to do.

Du Jun, editor in chief: