Haishu Is Speeding Up The Development Of "Clothing +" Integration

　　 Youngor , Chinese fir , Pacific bird , Bo Yang, Vico... The "Ningbo outfit" created by the "red gang tailor" is well known all over the world, and these well-known domestic textile and garment brands come from Ningbo Haishu district. Not long ago, in the "double 11" power sales feast, Taiping bird and Bo Yang line made brilliant achievements, reaching 690 million yuan and 490 million yuan respectively, becoming the industry legend. Together with online performance, the total output value of textile and clothing in Haishu district not only accounts for 1/3 of Ningbo, which is well known for its well-developed clothing industry, but will also strive to break through 100 billion yuan by 2019.

To catch up with the net and expand the sales field of clothing industry is just a part of the transformation and development of Haishu garment enterprises. As a pilot area for the upgrading of Zhejiang's garment manufacturing industry and a large garment area in Ningbo, Haishu is speeding up the development of "garment +" integration, optimizing the structure of the garment industry in the whole region. The textile and garment enterprises in the area actively explore cross border integration and mode innovation, try to transform from "Internet +" into "clothing +", and grab the first hand of the garment industry transformation and upgrading. The total income of the fashion textile and garment industry in this area will break 100 billion yuan by 2019.

According to the world clothing and shoe net, as of the end of last year, there were 2157 textile and garment enterprises in Haishu, and the output value of Enterprises above Designated Size reached over 30 billion yuan, accounting for 1/3 of the total output value of the garment industry in the city. YOUNGOR, Shanshan, Taiping bird, VICCO, Bo Yang and lion Dan were listed on the list of the top 100 enterprises in Ningbo in 2016. "Leading enterprises are gathering, but there are still many small and medium-sized textile and garment enterprises lingering in the low technology content and low value-added primary processing stage." The main leaders of the Haishu District Committee said that in order to boost the development momentum of the regional garment industry, Haishu actively guided the transformation and upgrading of the garment industry, and the leading enterprises "made efforts at the two ends", laying out the online product marketing and offline user experience, expanding the vision of SMEs and enhancing the "waist power" of the industry, integrating the elements of intelligent manufacturing, art design, cultural creativity and other elements on the basis of traditional garment manufacturing to enhance the added value of products.

This "clothing +" seed has gradually sprouted in the course of business operation. Old doors and windows, industrial wind decoration, which used to be the 5000 square meter weaving workshop of Ningbo old clothing enterprise and Bo Yang Group, has become the company's business incubator. Based on online shopping big data, Bo Yang Group encourages employees to tap the market segments, analyze personalized needs, and take the road of entrepreneurship. At present, more than 10 brands and projects have been successfully incubated inside the company. Xu Shumin, deputy director of the office of president of the Bo Yang Group, said: "similar to the 'fruit shell home clothes', we began to operate in 2014. A fashionable and young household clothing category can sell 2.8 billion by this year. Do not say that China's niche market is small, its population base is large enough, and find some "small and beautiful" category, is the new growth point. "It has become a successful example of clothing + hatching.

"Clothing + Intelligent Manufacturing" is the new upgrading road of Ningbo Dan Yun Yun Garments Co., Ltd. It has been 30 years since the production of tailor rhymes has been made, and it has been hailed as the leader of the Chinese sweater custom industry. In the face of rising costs and consumer upgrades, Dan Yun has developed intelligent distribution system and sweater design database, which contains tens of thousands of design process versions, which can real-time compare consumer demand. Lu Dandan, the company's design director, said that after the new intelligent factory was put into use next year, the customer would have to make a cashmere sweater from the order to the completion. The fastest time would be 8 hours. "All of our front-end sales network systems are all matched with the intelligent production line at the back end. Through the feedback from consumers in the sales process, I constantly adjust and change the goods, and the inventory is basically zero. "

YOUNGOR, a clothing leading enterprise, is also upgrading intelligent and flexible production equipment, providing personalized design through establishing standard database and collecting member information. Li Rucheng, chairman of YOUNGOR group, told reporters: "from the brand creativity, design, purchase, manufacture and retail of products, there must be a rapid reaction system. Use standardization, automation, information technology and intelligence to enhance the factory's intelligence manufacturing capability. "

Clothing + also allows textile and garment enterprises to further enrich the extension, playing a cross border integration "new tricks". Bo Yang has set up a pioneering business innovation park with a pioneering spirit, bringing more than 60 enterprises of garment design, public relations planning, software development and other supporting industries into the park to form a positive interaction. The "Taiping" after the "90's" and "95 after" as the main group is holding a music festival. It also frequently joined hands with Xiao Huang people, A dream and Disney to enhance their influence and cultivate their consumption habits.

It is reported that in June this year, the "comprehensive transformation of Zhejiang province to upgrade the traditional manufacturing industry action plan" put forward "to promote the fashion industry to fashion, personalized, quality oriented development." In Haishu, Ningbo, one of the pilot projects in the province, personalized customization and new retail sales have become the consensus of many brand clothing enterprises. The key technology and equipment of key garment enterprises have reached the international advanced level. Cai Guopeng, deputy director of Taiping bird group office, said: "before we said, 'clothing + Internet', we slowly more and more," clothing + Internet + music +IP', the amount of less, pay attention to personality, increase your added value. "

"The value of single garments is improving, not by quantity, but by quality, customization, intelligent manufacturing, upgrading, batch transformation, and elimination," said the head of the Haishu economic and Trade Bureau. Textile and garment industry can no longer be defined as traditional manufacturing or sunset industries. It should be said that it can become a fashion industry through transformation and upgrading. "

More interesting reports, please pay attention to the world clothing shoes and hats net.