Sports, Brand Clothing, Big Fight "Discount" War

Buy one, buy 10 percent off, buy two, 25% off, buy three, 40 percent off...

Yesterday, reporters at Monument for Liberation 100 sports clothing floor to see, Adidas, Lining, Nike, MIZUNO, loth and so on more than 10 sportswear brands, played the "sale discount" sign.

In the Jiangbei Guanyin Bridge, Yangjiaping and other pedestrian street franchised stores, some even hit 50 percent off super low price, which is the first time in the promotion campaign of sportswear brand.

50 percent off sales

Yesterday morning, reporters at the Adidas store on the 6 floor of the metropolis of Monument for Liberation saw that the red advertisement box with "sale5 fold" was full at the door.

The salesperson enthusiastically promoted to customers: "some sportswear has been hit 50 percent off, and there is no chance to miss it!"

Reporters saw a black sports pants, priced at 498 yuan, the price after the discount of 249 yuan.

Discount clothing includes men's and women's discounts, ranging from 50 percent off to 20 percent off.

Why is Adidas discount as low as 50 percent off? "This is last year's stock."

The salesperson said frankly that 50 percent off was the first low discount for many years.

Then the reporter came to the floor of Monument for Liberation's 100 sports clothes, where 90% of the sports brands were discounted, ranging from 40 percent off to 10 percent off.

The survey found that in addition to Adidas and rolls FIS, Lining, Nike, MIZUNO, cock and other more than 10 sportswear brands have joined the ranks of price promotions, such a collective discount is not uncommon.

Sports brand collective discount rare

"Sports brand collectives at home and abroad

For the first time, it was impossible to happen in previous years. "

The relevant person in charge of the sports hall of heavy bazaar said that sports brands pay great attention to their brand value. It is hard to get any discount at ordinary times. The situation of many sports brand discount is rare. This is mainly due to the economic environment, and the growth of sports brand sales is lacking.

In recent days, the market reaction has been positive because of the promotion of sales and the doubling of sports brand sales.

Mr. Zhang said that there are few discounts for major sports brands, but this year is very unusual. He bought 2000 yuan of sportswear in the shopping mall at this opportunity.

Mr. Zhang, who lives in Nanping landscape in Longhu, said that last year he bought a Adidas sports pants for 500 yuan, and this time it only needed 250 yuan.

Competition is heating up to see who can run fast.

"Now is the peak season for sportswear sales, but the sports brand market is still undisturbed. Because of the brink of brand competition, it will see who runs faster, and the natural promotion campaign becomes the first choice."

Sang Weisheng, a famous clothing marketing expert, said that at present, with the slowdown of domestic economic growth and the increase of store rentals and human costs, many sports brands at home and abroad have fallen into "high inventory".

In order to alleviate this tense market situation, most brands have started a vigorous discount sale campaign.

According to the annual reports released by six domestic sports brands, such as Lining, Anta, XTEP, 31st degree, PEAK, and trend, the sales growth rate has declined to varying degrees. At the same time, inventory, operating profit and gross profit margin are not optimistic.

And another hidden fact is that the major sports brands need to sell their digestion stocks with discount sales. For example, Lining, the two sports brand gangster, in the annual report, it is clear that the stock should be discounted by discount.